Sama launches ME's first LCC loyalty program
Riyadh, January 27, 2008
Sama has become the first low-cost carrier (LCC) in the Middle East to launch a loyalty program for rewarding its frequent travellers.
The 'Frequent traveller program' from the Saudi-based budget airline is part of the “Just for You” customer care campaign announced earlier this year.
The frequent traveller provides one free trip for every nine trips, via any of Sama’s sales centres or airport sales shops, said a top airline offical.
“Sama has initiated the “Just for You” customer care campaign, to be a slogan for the current year, and a goal to achieve continuously. This campaign will include several initiatives on the operational side and marketing side, whether it is a new initiative or enhancement,' Samer Atawi, chief commercial officer said.
'The best example is our change in the total baggage limit capacity. We have now increased the passenger baggage allowance from 15 to 20 kg. Today, we are proud to launch the frequent traveller program to reward our guests who make Sama their favourite choice for travel,” he added.
Faisal Al-Duhaim, director of marketing, said: 'The loyalty program is very competitive with all other airlines programs in the region. It provides a free ticket for every nine tickets, regardless of the miles or destination. These benefits make it the most rewardable, profitable, and exciting programs in the region for passengers.'
'To get the free ticket, all you need to do is provide nine boarding pass for the same passenger, at any Sama sales shops (domestic or international), then choose your free destination and collect your free flight. This is any destination for any nine boarding passes for the same passenger,” he explained.
Sama has four sales shops at Riyadh, Dammam, Jeddah, and Madinah in the country and at international airports AbuDhabi, Sharjah, Amman, Damascus, Latakia, Aleppo, and Beirut.-TradeArabia News Service