Hotel industry sees sales growth
Dubai, March 13, 2008
Hotel industry is gearing up for growth with increased bookings and technology sales.
Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, saw hotel bookings increase by 7.5 per cent in 2007, the company said in a statement.
Hotel occupancy during 2007 increased in every region of the world, according to a survey by Deloitte (Asia Pacific, Central and South America, Middle East and Europe).
Unlike previous periods of high occupancy, in 2007 hotels invested more in Revenue Management technology, which helps hotels increase occupancy and revenue per available room (revPAR), a standard performance measure in the industry; over 1,000 properties now use Amadeus Revenue Management Solution.
Deloitte also reported that average room rates and revenue per available room increased by at least 10 per cent in all regions of the world.
Offering direct access to 90,000 travel agency offices through over 400.000 points of sale in 217 countries, Amadeus’ GDS distribution brings the most value to a hotel targeting mainly international guests.
Now, 77,000 hotels are listed in the system, an increase of close to 30 per cent in two years. The average stay booked through Amadeus has increased to two nights. Such growth shows the increasing importance of the GDS in a hotel’s distribution strategy as it seeks to target guests from an ever-growing list of new, emerging economies.
At the same time, over 115 top chains provide their Best Available Rate (BAR) through Amadeus. This combination of property choice and confidence in rates provided offers to Travel Agencies the guarantee that Amadeus is the best and most efficient place to shop and book hotels meeting the increasing demands of their customers.
In 2007, Amadeus re-engineered its hotel distribution platform, doubling the flexibility with which a travel agent can search for hotels. The new platform paves the way for richer, multi-lingual information to be stored in the system: a key consideration for hotels attracting guests from fast-expanding economies like China.
Amadeus also introduced a new way to deliver revenue- and property management technology as on-demand services which hotels can access over the internet as and when they need them.
All maintenance and software upgrades are carried out transparently by Amadeus at its datacentre in Germany leaving the hotel to concentrate on maximising their revenue and offering the best guest experience.
“Growth in emerging markets represents two big opportunities for our hotel partners: attracting guests from these new markets or opening properties in them. Our technology solutions, born and bred in a multi-cultural environment, help hotels make the most of both these opportunities. And now is the ideal time for hotels to invest in solutions which keep cost down and revenue high, as global demand for hotel rooms outstrips supply,” said Amadeus Hospitality Business Group Managing Director Antoine Medawar.
Hotels which bought Amadeus RMS in 2007 include Delaware North Hotels, Taj Hotels, Grand Hotel Berlin, Paris Hotel Capital Group, Le Richemond & Charles Hotel (both Rocco Forte Hotels). – TradeArabia News Service
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