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Al Basel to promote French hotels

Dubai, April 13, 2008

Al Basel Consultancy, a leading consultancy firm, has signed contracts to aggressively promote four elite French hotels to Gulf markets.

Under the terms of the contracts, Al Basel will assist Hotel Du Palais, La Soviliere, Raphael Paris, and Regina Paris in boosting their Middle Eastern presence. The contracts expand Al Basel’s promotion of hotels from the local and regional levels to the international stage.

Al Basel recently commenced operations in the Gulf, initially establishing a Dubai base to service the growing number of business interests seeking investment opportunities in the region. It specifically aims to help meet the needs of the 10 million tourists expected to visit Dubai by 2010 by promoting key regional hotels. The direct and indirect contribution of the tourism sector to Dubai’s GDP in 2007 rose 21 per cent and 31 per cent, respectively.

Basel Al Kasem, CEO, Al Basel Consultancy, said: “Al Basel previously concentrated on promoting local and regional hospitality facilities in the Gulf and the Middle East. Our latest agreements with four established French hotels expands our efforts to the international arena, which continues to be strongly attracted to our region’s various unique development projects and tourist attractions, especially those found in Dubai. We expect to influence major investments to Dubai’s construction sector, which has been one of the key contributors to the phenomenal growth of foreign direct investments in the UAE.”

Dubai’s own portfolio of hotels and hotel apartments rose 25.8 per cent to 50,306 units in 2007 and is expected to increase by 3.4 per cent by 2010 to 63,317 units. The emirate’s hotel and hotel apartments generated Dh13.262 billion in revenues in 2007 with an 82 per cent occupancy rate.

The UAE’s total travel and tourism industry is predicted to surge 4.4 per cent annually in real terms towards 2016, with the broader Middle East’s industry investment estimated to reach Dh144.7 billion during the same period; such high figures translate to immense opportunities for both regional and international hotel operators and investors.

“We are confident that our partnership with Al Basel will efficiently expedite our entry into the fertile Middle Eastern hospitality industry. The Gulf, especially Dubai, is very similar to France in that it successfully combines old-world charm with fast-paced progress to provide visitors with a unique and pleasureable experience. We are very excited to be part of what is becoming a global tourist hub and look forward to providing our future guests with a memorable French experience in a Middle Eastern setting,” said John Louis, general manager, Hotel Du Palais.

Al Basel Consultancy provides real estate investment consultations, partnership opportunities, market consultancy, share buying and selling consultations, and agency choice consultancy. It also offers advice and due diligence in all areas of the investment process. – TradeArabia News Service




Tags: hotels | French | Al Basel |

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