Royal Jet, the international luxury executive flight services company, will take part in the Asia Luxury Travel Market (ALTM) in Shanghai this week.

The company, chaired by Shaikh Hamdan bin Mubarak Al Nahyan and headquartered in Abu Dhabi, aims to support Abu Dhabi Tourism Authority’s (ADTA) strategy to promote the UAE capital as a global tourism and business hub.

“ADTA is playing a major role in the development of tourism in Abu Dhabi, which is experiencing annual growth of around 17 per cent,” says Royal Jet president and CEO Shane O’Hare.

“China is increasing its business activities in the Mena region through strategic investments in property, construction and development sectors. According to industry figures bilateral trade between the UAE and China has given rise to a 10pc annual increase in visitors to each country.

“According to the WTO, China is the market which has probably the largest potential for future travel expenditure. Last year Chinese tourists accounted for over 40 million trips abroad, and this has been forecast to rise to over 100m by 2020; so obviously it’s a very important market for us.”

The ADTA aims to deliver 2.7m hotel guests annually to Abu Dhabi by 2012. “Royal Jet is therefore very happy to support ADTA in its endeavours, whilst highlighting the unique benefits of private aviation.

“We aim to give guests a clear understanding of how private aviation is a cost-effective and advantageous business solution, and how Royal Jet leads this market in offering a highly bespoke personalised service to our many clients,” saidO’Hare.

“With the Chinese now ranked amongst the world’s highest spenders on overseas travel, we see our participation at ALTM to be crucial in attracting future business from this region. Working together with the ADTA, we see many positive potential benefits for both Royal Jet and for Abu Dhabi as a whole.”

Royal Jet is the largest private charter operator in the UAE and has received worldwide accolades, including “World’s Leading Private Jet Operator” by WTA, “Business Jet Provider of the Year” at the Aviation Business Awards and most recently “Best Middle Eastern Fixed Base Operations Facility” by Aviation International News. – TradeArabia News Service