Emirates launches rewards programme for SMEs
Cairo, July 13, 2008
Emirates Airline has launched Business Rewards, a new and innovative reward programme tailor-made for small and medium enterprises (SMEs).
An online-based programme, Business Rewards offers SMEs the opportunity to benefit from employee flights.
Each time a registered employee books their Emirates flight through Business Rewards, the business earns Business Rewards Miles while the individual travellers continue to earn their Miles from Skywards, Emirates’ frequent flyer programme, explained an airline official.
The company can then redeem accumulated Business Rewards Miles against future flights, Egypt Area Manager Khalid Al Serkal.
“Small and medium-sized businesses represent a large and growing segment of the market, including here in Egypt. Our new Business Rewards program has been tailored to offer these customers a range of benefits,” he added.
“Business Rewards is a result of months of research and planning, to understand what our SME customers want in a rewards program, and how we can transact and add value to them in an online environment. We’ve seen this program take-off in the region, so we’re confident that it will find considerable success here in Egypt,” Al Serkal said.
In addition to reward miles, Emirates’ Business Rewards programme also provides a convenient online portal for administrators in SMEs to manage employee travel on Emirates Airline.
The company must register with Business Rewards in the country where it is located, but it can accumulate Miles for travel undertaken by employees at all their branches into one central account.-TradeArabia News Service
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