Hilton to develop 13 Garden Inn units in Saudi
Dubai, December 14, 2008
Hilton Hotels Corporation said it has entered into an agreement with the Abdulmohsen Al-Hokair Group for Tourism and Development, to develop 13 Hilton Garden Inn properties comprising 2,500 rooms across Saudi Arabia.
The landmark non-exclusive strategic development agreement marks the entry of the first Hilton Garden Inn, the Hilton Family’s focused service brand, in the Middle East and Africa region, said a company official.
These properties, which will be managed by Hilton, will be in key locations across the Kingdom. The first property is likely to open in Riyadh next year, he added.
Over the next five years, Hilton and Al Hokair plan to introduce Hilton Garden Inn hotels in locations such as Riyadh, Al Khobar, Dammam, Jubail, King Abdullah Economic City, Taif, Abha, Tabuk, Hail/Buraydah and Yanbu.
“The full spectrum of the Hilton Family of hotels gives us tremendous opportunities for growth in all global markets. We are delighted to have signed our first multi-unit Hilton Garden Inn agreement in the Middle East with the Al Hokair Group in Saudi Arabia. This agreement is a testament to the country's tremendous growth potential,” said Jean-Paul Herzog, president, Hilton Hotels, Middle East & Africa.
Adrian Kurre, senior vice president – brand management for Hilton Garden Inn, commented, “As Hilton Garden Inn continues its remarkable growth in countries around the world, we look forward to debuting our focused service brand that embodies value and consistency in the Kingdom of Saudi Arabia.'
'Guests will be able to enjoy all of our signature brand attributes including the Garden Sleep System bed, complimentary high speed Internet access, 24-hour business centre and fitness centre.”
Hilton Garden Inn is a focused service brand offering affordable rates for the mid-market traveller. The hotel will feature guest rooms offering a minimum size of 28 square metres (301 square feet), two food and beverage outlets, including a restaurant and lounge area and a number of small meeting rooms.
Sami Al-Hokair, executive vice president of The Al Hokair Group said, “We are delighted to be working with Hilton on this multi-unit agreement in Saudi Arabia. As the world’s leading hospitality company, their global presence and experience gives us the confidence that this alliance will be a great success.”
The Kingdom’s Tourism Higher Authority (THA) has taken significant steps to further the country’s tourism potential. Alongside religious tourism, Saudi Arabia boasts a growing potential for major national and international conferences.
Hilton Hotels operates four properties in Saudi Arabia; three Hilton hotels in Jeddah, Makkah and Madinah, in addition to the 46-all suite The Waldorf=Astoria Collection property, ‘Qasr Al Sharq’ or ‘Palace of the Orient’ in Jeddah.-TradeArabia News Service