Swiss introduces new first class cabin
Dubai, January 29, 2009
Swiss will be gradually introducing a new first class cabin from this spring onwards in parallel with its fleet renewal programme.
The centre piece of the new cabin product is the new Swiss first seat which offers exclusive design, top inflight comfort and extensive privacy and can be individually adjusted to travellers’ specific wishes and needs, said an official spokesman.
The new ‘suite above the clouds’ marks a further milestone in Swiss’s ongoing quality drive.
With its numerous settings and comprehensive adjustability, the new Swiss first seat offers excellent inflight comfort that can be specifically tailored to each guest’s individual preferences.
The spacious surroundings and adjustable sidewalls provide extensive privacy, while sophisticated lighting and the contemporary-yet-warm Swiss design combine to create a pleasant sense of space.
As a further bonus, the unique guest seat, complete with backrest and armrests, enables the First Class customer to dine or work with a fellow traveller at a generously-proportioned table.
The Swiss first seat can be reclined at the touch of a button into a totally lie-flat bed that is more than two metres long. It is also equipped with a down-filled duvet, and incorporates an innovative pneumatic air cushion whose softness can be adjusted to individual preferences in any seating position.
Further extras include a 23-inch (currently the world’s biggest) inflight entertainment screen and generous work surfaces and storage facilities. In visual terms, the new seat picks up on the design elements and colour scheme that have already been adopted for the new SWISS Lounges to sizeable effect.
“With our new First Class, we’re setting new benchmarks for individual travel in an exclusive inflight environment,” said chief marketing and product officer Christoph Beckmann.
“Our ‘suite above the clouds’ underlines SWISS’s positioning as a top quality airline, and marks a further consistent step in our ongoing quality drive, both on the ground and in the air.”
In creating its new first class seat, Swiss has worked closely with its customers, whose wishes and needs provided key parameters for the new seat’s development. Swiss tennis ace Roger Federer has already inspected it, and the winner of 13 Grand Slam titles was quick to voice his approval.
“When I want to recover from the rigours of a long tournament, the new Swiss first seat will offer me everything I need to rest and relax undisturbed,” he enthuses. “I’m looking forward to my first flight in the new Swiss first cabin.”
During winter, Swiss operates non-stop daily flights from Dubai to Zurich, daily flights from Muscat, Oman, five weekly flights from Cairo and four weekly flights from Riyadh and Jeddah.
Overall, Swiss offers a comprehensive network of 76 destinations in 42 countries, 48 of which are in Europe and 28 intercontinental. – TradeArabia News Service