Starwood Hotels & Resorts and Spatality have entered into a multi-year agreement under which, the upscale Nectar Spa brand will be available at Sheraton properties worldwide beginning 2009.

The new spa experience is part of a brand-wide effort to enhance the iconic Sheraton brand, which includes an investment of over $4 billion in new hotels, upgrading 100 hotels in the US, renovating 50,000 guestrooms and re-designing more than 100 new lobbies.

The Nectar spa brand was developed specifically for the hospitality industry and customised exclusively for the Sheraton brand to offer both business and leisure guests an upscale, approachable spa experience.

Nectar’s complete program of treatments includes a variety of signature massages, body treatments, facials, manicures/pedicures as well as custom options developed specifically for the Sheraton brand.

Nectar was developed by the international spa management and brand delivery firm, Spatality, as a proprietary concept that offers an experience based on 'high design/low ego' and which is uniquely suited to Sheraton.
 
“With this global agreement, we plan to make spa a cornerstone of the Sheraton brand experience, one that guests will truly embrace as part of their lifestyle,” said Hoyt H Harper, II, senior vice president for Sheraton.
 
'In creating Nectar, we created a brand experience with a difference' said Ingo Schweder, managing director, Spatality International. 'Associating and partnering with an upscale hotel brand was what the team at Spatality envisioned.'
 
“Spatality’s expertise in the spa field will bolster our ability to help Sheraton properties worldwide create more comfortable and memorable guest experiences,” said Mia Kyricos, director, Spa Development for Starwood.-TradeArabia News Service