Premier Inn, the UK’s largest and most successful hotel brand, has launched its second hotel in Dubai at the Dubai Silicon Oasis, the region’s premier business park for high-technology companies.

Owned by Whitbread, one of the UK’s oldest companies, Premier Inn operates in Dubai under a joint venture with Emirates Group and entered the market a year ago with the opening of their first hotel in Dubai Investment Park.

The new DSO property is the first of two openings planned for this year, the other being at Dubai International Airport, lending further weight to their commitment to establish the brand in the region.

“The current economic climate has made both business and leisure travelers look for value for money as a key attribute when deciding on accommodation,” Darroch Crawford, Managing Director of Premier Inn in the Middle East.

“We strive to be the best value for money hotel in any region we operate, which is why the brand continues to thrive in the current conditions and why we are pressing on with our expansion plans.”

The hotel is the first to open at DSO, the region’s premier integrated innovation hub for high tech industries.

“We are extremely pleased to have secured this opportunity at DSO,” Crawford continued. “Our customer base is usually evenly spread between the business and leisure traveler, so an integrated community such as the DSO is the perfect location for Premier Inn.”

Dr Mohammed Al Zarouni, CEO of DSO Authority, said: “As the region’s key destination for high-tech businesses, DSO will bring immense value to Premier Inn, and we are confident that the hotel will serve the needs and requirements of companies operating from within the technology park.”

The new hotel, with 230 rooms, will offer everything you’d expect from a Premier Inn, with comfortable rooms capable of accommodating a family up to four, as well as a rooftop swimming pool, for Dh350 ($95) per night.

The hotel also offers a contemporary restaurant , a bar and a coffee shop. – TradeArabia News Service