Gulf Air's Golden Falcon will be soaring through the streets of London, emblazoned on the side of the city's taxi cabs, under a two-year marketing deal.

Fifty Hackney Carriages will be rolled out over the next two weeks in full Gulf Air livery, to promote the airline's flights from London Heathrow to Bahrain and beyond.

'London has a population of 7.5 million with an additional 26m tourists visiting the capital each year,' Gulf Air chief commercial officer Willy Boulter said after the launch.

'The impact of 50 highly visible, Gulf Air-branded taxis out on the streets of London will be significant.

'The UK is a key market for Gulf Air. This campaign will reinforce the airline's name and its strong network to the Middle East, Africa, South Asia and the Far East to residents of and visitors to the UK's most densely populated city.'

The taxis will operate between London Heathrow and the City of London.-TradeArabia News Service