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BA unveils ‘FIRST’ amenity kit

Manama, June 22, 2009

British Airways, the UK’s flagship carrier which operates daily flights from Bahrain to London Heathrow, has unveiled a new in-flight amenity ‘BAg’, ahead of launch of its new FIRST class cabin.

The Gladstone style ‘BAg’ - created by British designer, Anya Hindmarch – is trimmed in cream and embellished with the original ‘To Fly, To Serve’ coat of arms which featured on British Airways’ tailfins between 1984 and 1997.

Set to debut in British Airway’s traditional navy blue, the FIRST ‘BAg’ will change colour with each forthcoming season.

One of the first recipients of the new BAg, Lizzie Jagger, daughter of Rolling Stone vocalist, Mick Jagger said: “With all my products stashed away after check-in it’s a blessing when you board a BA First flight to find the new Anya Hindmarch wash bag. The products are divine. Love the bag too!”

Family-run D R Harris – who has been supplying members of the British Royal family for over 80 years - is providing a range of products for BAg recipients. The cooling collection of creams includes their coveted ‘cucumber and roses’ formula, designed to refresh and re-hydrate during long flights.

“FIRST bags have become prized possessions,” said Paolo De Renzis, British Airways’ area commercial manager Middle East.

“The BAg’s combination of classic heritage and contemporary design reflects the new cabin’s sleek look, which we will be unveiling later this year,” he added.

The products and the BAg are available on board all British Airways flights departing Abu Dhabi and Dubai. – TradeArabia News Service




Tags: Bahrain | British Airways | first | BAG |

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