Build-A-Bear Workshop set for Dubai debut
Dubai, August 10, 2009
Build-A-Bear Workshop, the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience, will make its Dubai debut at the prestigious Dubai Festival City on September 17.
Build-A-Bear Workshop is based on the premise that nearly everyone, regardless of age, has a special fondness for stuffed animals.
When Guests visit a Build-A-Bear Workshop store, they enter a light-hearted teddy-bear-themed environment consisting of eight bear-making stations. Guests choose from a wide variety of furry friends to make.
They stuff their new friend, give it a heart filled with wishes – a Build-A-Bear Workshop trademark – and make a personalized birth certificate. Guests can further personalize their new friend by recording their own message to place inside their furry friend and by choosing from a wide selection of unique fashions and accessories.
“We are pleased to announce the launch of our first Build-A-Bear Workshop store in the Gulf region,” said Anders Carlsson, general manager, Build-A-Bear Workshop Gulf States.
“Our unique concept, strong merchandise assortment, fun activities for the family as well as friendly store associates to take our Guests through the bear-making experience, has proven to be successful in other regions and as a destination retailer it is also a benefit to the malls,” he added.
“In line with our corporate plan, we aim to open 15 Build-A-Bear Workshop stores across the GCC countries over the next five years and are currently looking for prime locations within select malls, such as Dubai Festival City.” – TradeArabia News Service