Dubai mall to open Mexican fun centre
Dubai, September 26, 2009
The Dubai Mall, a leading shopping and entertainment centre in Dubai, is set to open KidZania, one of Mexico’s most popular children’s entertainment brands.
A student delegation from Mexico’s Tecnologico de Monterrey University, which works with the KidZania team for educational research, recently visited The Dubai Mall to evaluate how the fun centre has been tailored for the Arab world.
The new edutainment concept is spread over 80,000 sq ft, and is in effect a mini-city featuring life-sized streets, buildings and shops scaled down to a smaller, child-friendly size.
KidZania allows children to dress up and role-play by performing realistic tasks in a fun and meaningful way. Children can choose from 70 different real-life roles ranging from pilots, doctors, firefighters, teachers, construction workers, artists and mechanics.
“We are very proud that KidZania is opening its doors in Dubai to show a project that has been very helpful in the education of new Mexican generations,” said Francisco Alonso, Consul General of Mexico in Dubai, headed the student delegation.
“I am positive that KidZania’s new facilities and its magnificent quality will be a success, and it will be an added attraction for Dubai. KidZania will be, without any question, a great place for kids in Dubai.”
Arif Amiri, chief executive officer, Emaar Retail, which owns The Dubai Mall, said: “The educational content of the children’s entertainment zone is periodically revised and developed through the Tecnologico de Monterrey, and the visit of students from the prestigious institution gave added insight to them on theme parks in different parts of the world.”
Tecnologico de Monterrey is the sponsor of the University establishment at KidZania Monterrey, Mexico.
Children visiting the mini-city can learn about different subjects such as biology, chemistry, physics and maths.
After spending time at the ‘university’ the children are rewarded with degrees with which they are able to earn more KidZos (the official currency of KidZania) when they do any activities in establishments relating to their area of study. The end result is that the children learn that with more education they have the opportunity to earn higher salaries.
The operations team of KidZania explained to the delegation the novel features of the edutainment centre in Dubai and how the various components have been tailored for a local audience. – TradeArabia News Service