Qatar woos Mice professionals at Imex
Frankfurt, May 24, 2010
Qatar Tourism Authority (QTA) is set to showcase the country's convention and meetings facilities at the upcoming Worldwide Exhibition for Incentive Travel, Meetings and Events (Imex) in Frankfurt.
The QTA will heading a delegation of main stakeholders from the meetings sector in Qatar to the top global trade exhibition focused on incentive travel and expos, which runs from May 25 to 27.
The executives from the Qatar National Convention Centre and Qatar Mice Development Institute will showcase what makes 'Qatar a unique Mice destination in the region, said a top QTA official.
“Our tourism strategy is based on a business-oriented model, combined with unique, up-scale leisure attractions,” said Ahmed Al Nuaimi, chairman of QTA.
'Our participation in Imex over the past years has provided us a good boost in this sector, as we deepen existing relationships with Mice buyers in Europe and build new connections with others. The outlook in this industry is returning after a difficult period, evident in the increased numbers of participants at this year’s exhibition and the increased number of hosted buyers,' he added.
He pointed out that there was great business potential for Qatar-based tourism partners here it was looking forward to positive outcomes.
Also exhibiting with QTA are major hotels and top destination management companies including Grand Hyatt Doha, W Doha Hotel and Residences, Renaissance Doha City Center Hotel, La Cigale Hotel, Sharq Village & Spa, Ritz Carlton Hotel, Doha Marriott, Qatar International Adventures, FAL Travelmart, and the Diplomatic Club, he added.
Germany, Al Nuaimi said, was an important market for Qatar’s expanding tourism industry, as it was Europe’s leading outbound travel market, and already had existing tourism relationships with Qatar on which to build.
'There is an increasing number of visitors coming to Qatar on cruise ships, stop-over flights, as well as for business purposes,' he added.
“Qatar and Germany are strong business partners, and we look to complement this in the tourism sector by working with German tourism professionals to promote Qatar as an ideal, upscale travel destination for their annual holiday. The Munich leg of our European Roadshow earlier in the year helped us start that dialogue with top professionals in the industry.”
More than 3,500 exhibitors from 157 countries will attend Imex, including national and regional tourist offices, convention and visitor bureaux, major hotel groups, airlines, conference and exhibition centers, cruise lines, spa resorts and event management specialists.-TradeArabia News Service