QTA eyes HK tourism, MICE market
Hong Kong, October 19, 2010
The Qatar Tourism Authority (QTA) said it recently hosted major players from the business and incentive travel industry in Hong Kong at a special session during its two-week Asian Road show.
The QTA officials unveiled the Gulf country’s special tourism offerings as a destination for meetings, incentive, convention, exhibition (MICE travel), sport, culture and upscale leisure tourism at the session held at Island Shangri La.
On the roadshow, Ahmed Al Nuaimi, QTA chairman, said, 'As a complement to our participation at international travel exhibitions, we have organized this roadshow throughout Asia to deepen our ties and build new relationships with the tourism and travel professionals in Hong Kong and the other major cities on the tour.'
The cities on the Asian roadshow list include Seoul, Hong Kong and Kuala Lumpur with the campaign finishing at ITB Asia in Singapore.
'Through this roadshow we aim to build networks facilitating future business in tourism between the State of Qatar and Hong Kong,' he remarked.
According to Al Nuaimi, Qatar and Asia enjoy a friendly alliance which is strengthened through strong business relationships and strategic partnerships.
'On this roadshow, we aim to build on these strategic investments and similarities, boosting tourism between Hong Kong and Qatar,' he added.
According to Al Nuaimi, many of the travel agents who attended the session were learning about Qatar for the first time.
'In the Middle East we know about Dubai, but we are very interested to learn about what Qatar has to offer,' Shadow Mak, manager of Corporate and Leisure Travel at Globetrotter Travel.
“We are looking for a new destination and new products to recommend to our clients.'
'We arrange packages of 4 to 5 days for our clients most of the time, so we are looking for an itinerary for them to experience all the unique aspects about a destination in this period of time. Qatar is a very good option,' Mak added.
Al Nuaimi pointed out that even investment companies and asset managers in China and Hong Kong were looking closely at opportunities in Qatar and the Middle East region.
'We are also two countries that share some similarities: our strong economies today are based largely on our sea-faring past and the rich waters that surround us. We are also both passionate about sports, and football in particular,' he added.
The QTA session which began in the afternoon ended with an evening reception which was attended by most of the travel and tourism professionals from Hong Kong.
The highlight of the evening was a grand prize sponsored by Qatar Airways - a 48-hours trip to Doha with accommodation at the Sharq Village & Spa, a city tour by Regency Holidays and two VIP tickets to the Asian Football Cup. Adolf Shih, the operations manager of Wincastle Travel in Hong Kong, emerged out the winner.-TradeArabia News Service