ADTA launches Ambassador program
Abu Dhabi, April 6, 2011
Abu Dhabi Tourism Authority (ADTA) has launched its fifth Ambassador programme, an initiative launched to hone the hosting skills of the emirate’s customer-facing UAE nationals, with an intake of 58 participants.
The participants are from 22 organisations, 11 of which are represented in the programme for the first time.
“In terms of outreach, this is the widest programme to date with an increasing number of public sector organisations joining the initiative,” explained Nasser Al Reyami, tourism standards director, ADTA.
The 2011 curriculum has also been expanded to take in new instruction areas. These include: ‘Tourism Entrepreneurship Opportunities in Event Management’ and ‘Understanding Tourists’ both of which will be conducted by Zayed University.
“The participants will leave with greater knowledge of how attitudes, perceptions and other characteristics shape the tourist experience,” added Atef Al Bastaki, senior tourism industry Emiratisation executive, ADTA.
Other programme modules include a day when the participants will role-play a tourist and experience Abu Dhabi as a visitor; mastering public speaking; exploring the emirate’s heritage and cultural offering; experiencing Al Ain is a visitor as well as business etiquette and protocol.
“The aim is to deliver an expanded pool of nationals with the skills, knowledge and confidence to interface with visitors and help ensure the delivery of a quality destination experience,” explained Al Bastaki.-TradeArabia News Service
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