Mövenpick to highlight expansion at ATM
Dubai, April 14, 2011
Swiss hospitality chain Mövenpick Hotels & Resorts will promote its global expansion plans as well as its 13 developments in the Middle East at the upcoming Arabian Travel Market (ATM), a leading travel and tourism event, in Dubai.
The rapidly expanding chain has four more properties coming up in Dubai – Mövenpick Hotel & Residence Jumeirah Lake Towers; Mövenpick Residence at the Square; The Royal Amwaj Resort & Spa; and Oceana Hotel & Spa. Its growing UAE portfolio will also include properties in Al Ain and Abu Dhabi.
Other regional developments include two hotels in Saudi Arabia, Mövenpick Beach Resort Al Khobar – set to open in June – and Mövenpick Hotel Riyadh, and one project in Oman, the Mövenpick Resort & Spa Salalah.
In all, Mövenpick will be promoting a total of 26 properties from its stand, a statement said.
Asia has been a clear growth area with the Mövenpick Heritage Hotel Sentosa in Singapore and Mövenpick Resort & Spa Cebu among the recent openings and 12 exciting signed projects within Thailand, China, Malaysia and India.
Andreas Mattmüller, chief operating officer for Mövenpick Hotels & Resorts Middle East and Asia, said: “The show [ATM] is perfect for us as it enables us to network with key trade buyers, raise brand awareness and generate sales leads.”
Alongside the networking benefits, the show provides a forum for Mövenpick Hotels & Resorts to promote its range of summer offers – room rates will be reduced by up to 25 per cent throughout the summer and Ramadan – and enables tour operators to negotiate intra-regional and outbound deals.
The hotel company will also officially launch its Circle M loyalty programme, which provides members exclusive discounts on food and beverage, and rooms, at participating hotels regionally.
ATM 2011 will run from May 2 to 5 at the Dubai International Conference and Exhibition Centre. – TradeArabia News Service
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