Rubicon to develop $1bn Jordan themed resort
Amman, May 22, 2011
Rubicon Group Holding, a leading digital content production firm based in Jordan, said it has signed deals with top US firms to design and develop a $1 billion themed entertainment resort in the coastal town of Aqaba.
A key producer of innovative digital animated content and location-based attractions, Rubicon said the 184-acre Red Sea Astrarium (TRSA) project, is scheduled to open in 2014.
A major highlight at TRSA will be an amazing attraction inspired by the 2009 hit motion picture, 'Star Trek,' which will be creatively developed through a license from CBS Consumer Products by Paramount Recreation.
Announcing the launch, Randa S. Ayoubi, CEO of Rubicon Group Holding, said the TRSA, which will look to the future to celebrate the heritage of region’s past civilizations, will generate jobs for more than 500 high-skilled workers from the local community.
Rubicon Group Holding will facilitate the training for these key jobs, she said at a special signing ceremony held on the sidelines of the Jordanian-American Business Forum, which was attended by business leaders from Jordan and the United States.
The themed entertainment destination, said Ayoubi, will serve as a model for “green energy,” incorporating state-of-the-art renewable technologies throughout the facility, and hosting a “future” pavilion where businesses, students and attendees can learn about alternative energy sources ranging from solar and wind energy to greywater harvesting.
The project, a milestone in the development of tourism in Jordan, will provide a progressive and entertaining “celebration” of the region’s culture and heritage, she added.
'From a stunning location in the coastal town of Aqaba, TRSA features classic story telling combined with immersive entertainment experiences to bring about a world-class leisure adventure,' she remarked.
Capturing the rich history of the surrounding area, this wondrous attraction draws from Nabatean, Babylonian, British and Roman influences to provide an incomparable adventure, Ayoubi added.
She said the TRSA, with an impressive array of technologically advanced attractions, five-star accommodations, captivating theatrical productions, nighttime spectacles and unique dining and shopping, offers something for everyone.
'To complete the chronological spectrum with a futurist perspective, Rubicon has joined with CBS Consumer Products and Paramount Recreation to create a stunning Star Trek-themed center that will deliver a variety of multi-sensory 23rd-century experiences, culminating with a state-of-the art space-flight adventure that takes real-time immersive entertainment experiences to bold new heights.'
'This exciting, world-class attraction will serve as the cornerstone of the TRSA sector’s world of tomorrow,' she added.
This, Ayoubi said, will mark the iconic property’s first themed entertainment venue outside the United States.
The Red Sea Astrarium is sure to become a family destination, attracting visitors from the 350 million residents across the Middle East and fun, leisure as well as thrill seekers from all over the world.
“TRSA will be a destination showcase in an extraordinary part of Jordan,” said Ayoubi.
Architectural firm Callison has been engaged to work with Rubicon and its team of visionaries, including Paramount Recreation and CBS, to master plan and create a world class destination resort.
“At its core, Star Trek is about bringing worlds together and about a profound hope for the future,” said Liz Kalodner, EVP and general manager of CBS Consumer Products.
“We are proud to bring such a unique, interactive Star Trek property to this part of the world to be a part of Jordan’s future,” Kalodner added-TradeArabia News Service