Major airlines unveil big Dubai deals
Dubai, July 2, 2011
Major airlines in Dubai are expecting to see a rise in inbound passenger traffic this summer with special fares and packages being aggressively promoted across the GCC - the biggest tourist market for the UAE and especially Dubai.
Tourism industry experts are of the view that Dubai will see an influx of GCC visitors this summer due to the current circumstances across the Middle East and also due to Dubai’s positioning as a preferred holiday destination with its attractions and events like Dubai Summer Surprises.
Senior airline officials also support that view and add that activities like shopping are sought after by tourists that see Dubai as an all-round and complete destination.
Ahmed Khoury, senior VP, Emirates Airline, Commercial Operations Gulf, Middle East and Iran said the demand for travel to Dubai during summer is high, and travellers want to take advantage of the shopping opportunities in addition to visiting landmarks in the city.
'Emirates continues to provide special offers during the summer months to promote Dubai as an ideal holiday destination and promoting travel into Dubai. ”
“We promote Dubai through our marketing channels that span six continents, and we have actively promoted special offers available for the ‘Summer in Dubai’ campaign that features Dubai Summer Surprises, Ramadan in Dubai and ‘Eid in Dubai’. Emirates is currently witnessing increased passenger traffic from the GCC, Iran, and the Middle East.”
Ghaith Al Ghaith, CEO of Fly Dubai, said the budget carrier is seeing an increased demand for flights to Dubai from the GCC and Middle East.
He also said that the budget carrier had seen an increase of 200 per cent in passenger numbers since the launch of Fly Dubai in 2009.
In order to attract tourists to Dubai during Summer Surprises, airlines are providing special offers to passengers. Some airlines have introduced integrated promotional offers – group value offers where customers are provided fare discounts and five-star hotel packages in addition to access to events and recreational activities in Dubai.
Emirates airline is collaborating with institutions and tourism entities to market Dubai as a summer destination for tourists all through the year. This year, as part of the ‘young flyers’ programme, Emirates has introduced a global campaign featuring a summer in Dubai - aimed at attracting more families to DSS.
The offer was launched at the start of summer festival and is valid until September 30.
Emirates is also offering combined hotel and air travel packages and some of the packages are in partnership with The Dubai Mall that offers children below the age of twelve years free access to recreational activities. The programme also offers children free entry to a number of attractions including the Dubai Dolphinarium, Ski Dubai, and Wild Wadi.
Air Arabia has also introduced exclusive promotions for the summer. The ‘Win the value of your ticket’ promotion allows travellers the opportunity to recover the value of their tickets.
Hussam Raydan, PR director of Air Arabia said the move was to highlight the commitment to offer customers something beneficial on a daily basis.
“Air Arabia is offering 50 passengers the chance to win back the price of their tickets when advance bookings are made,” he added.-TradeArabia News Service