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Abu Dhabi, Dubai named top Mice hubs

Abu Dhabi, January 1, 2012

Abu Dhabi and Dubai have been named the top Mena meetings, incentives, conventions and exhibitions (Mice) destinations, according to the 5th Middle East Meetings Industry Research report.

The report, compiled by Reed Travel Exhibitions and meetme magazine, highlighted the rapid expansion of the industry in the UAE and predicted continuous growth.

Updates and new developments both in the region and globally will be presented at the Gulf Incentive, Business Travel and Meetings Exhibition (GIBTM) 2012.

Set to be held from March 26 to 28 next year in Abu Dhabi, GIBTM, a Reed Travel Exhibitions event, provides the ideal networking platform for the international meetings and events industry.

Dubai is a key Mice destination ranked among the top 10 most popular business destinations in 2011, followed by Abu Dhabi, which is currently attracting 27 per cent of events staged in the region.

The capital is anticipated to attract 48 per cent of events planned in the Mena region in 2012.

'The UAE and wider Middle East region has received a huge amount of investment in the meetings and events industry over recent years and we are now seeing the results,' Reed Travel Exhibitions manager Lois Hall said.

'The Middle East has witnessed 38 per cent growth in indoor exhibition hall space over the past five years.'

'The region has succeeded in attracting high profile local and international meetings and events and now needs to focus on encouraging repeat bookings.'

Globally, the Mice industry has also experienced steady growth, for example Asia has achieved a growth rate in indoor exhibition halls of 20 per cent over the past five years.

New Mice hubs are also emerging including Malaysia, which attracted more than one million international business event visitors last year.

The Malaysian government has been supporting the Mice industry via the Tourism Ministry and has allocated $16 million to finance business tourism events in 2011.

The Malaysia Convention and Exhibition Bureau (MyCEB) will be participating in GIBTM 2012, allowing delegates to find out more about this growing Mice destination.

India is participating in GIBTM 2012 through the India Tourism Authority proving that the Mice industry is growing worldwide.

Advanced technologies and facilities, personalised services and rich cultural heritage, make India an increasingly appealing Mice destination.

India is globally connected to a network of more than 50 international airlines and several domestic airlines, which provide convenient connectivity within India.

On a regional basis, Kuwait Chamber of Commerce and Industry, Tourism Sector is one of the exhibitors debuting at GIBTM 2012.

Kuwait's five-year plan includes numerous mega projects such as the new business hub (Silk City) with estimated cost $77 billion, a 25km causeway railway and metro system and additional spending on new cities, infrastructure and services; particularly health and education.

'GIBTM attracts support from a wide range of local, regional and international organisations, indicating its importance as the only proven platform in the Middle East to access the growing Meetings industry,' said Hall.

'Destinations like India have begun to market Mice products to specialised agencies and the corporate world at large. The Mice industry holds enormous potential for any country,' he stated.

'It is estimated that a person travelling to a country for a conference or convention spends anywhere four to eight times more than a normal leisure traveller,' said Hall.-TradeArabia News Service




Tags: abu dhabi | Dubai | Exhibition | convention | MICE | Meetings |

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