Al Ain Dairy unveils big Gulfood plans
Dubai, January 29, 2012
Al Ain Dairy, one of the largest dairy producers and leading FMCG brands, said it will be showcasing its new range of products including camel milk, new flavour offerings, cow milk variants and juices, at the upcoming Gulfood expo.
Gulfood is the one of the world’s largest annual food and hospitality shows which will be held in Dubai from February 19 to 22.
Announcing its participation, Al Ain Dairy COO Shashi Kumar Menon remarked, "Gulfood is an important part of our event calendar and the opportunity to showcase ourselves. 2011 was a great year for us, and the company plans to roll out a range of new products across the whole portfolio in line with objectives."
The new plan, he said, meets with overall trends in growing consumer demand and also reflects diversifying taste in the region.
According to him, Al Ain will be showcasing its new flavor offerings of drinking yoghurt-based Morning Drink as well as new flavors' in the stirred fruit category such as Kiwi, Mango & Pineapple.
Renowned for introducing innovative product to market, Al Ain Dairy had last year won the award for its Cardamom Milk in the innovative products category at SIAL Abu Dhabi expo, Menon added.
The UAE’s largest dairy company Al Ain Dairy plans to introduce many more new products this year and boost the production volumes across the entire product range in 2012, the company said in a statement.
Al Ain announced the launch of the first of its new product for this year - “Morning” drinking yoghurt variant Mango Passion.
The company plans to introduce range of camel milk products including niche ice cream flavors, plus additions to its cow milk variants and juices that will complement their existing portfolio including new juice combinations, yoghurts, and Laban varieties.
Menon said Al Ain was eyeing further growth from potential new markets and ready to meet the challenge that will propel production and supply chain to the next level.
"Overall we are seeing a general growth trend in all areas of our business so the future looks very good indeed for Al Ain Dairy," he noted.
Established in 1981, Al Ain Dairy is a forward moving company and has announced expansion plans and major investments.
Last year, it had invested $2.5 million on its new camel milking parlor. This year it plans to invest further $150 million in a new cow farm and initiate a D100 million ($27.21 million) expansion of its plant and factory which will double of the company's output, Menon added.-TradeArabia News Service
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