Jumeirah reports record festive season
Dubai, February 1, 2012
Jumeirah Group, the Dubai-based luxury hospitality company and a member of Dubai Holding, said all its hotels witnessed record growth during the festive season (from December 20, 2011 to January 10 this year).
Releasing the results of its Dubai-based hotels and resorts, Jumeirah said the Revenue per available room (RevPAR), the hospitality industry standard for measuring hotel performance, stood at Dh2,600 ($712) during the festive period.
These results reflect the continuing growth of Dubai as a holiday destination, the loyalty of visitors from traditional markets and a surge in interest from new areas, particularly Asia, said the hospitality group.
During the period, Jumeirah’s beachfront resorts, which include Madinat Jumeirah, Jumeirah Beach Hotel, Jumeirah Zabeel Saray, saw its average occupancy surge to 90 per cent, it added.
Commenting on the results, Gerald Lawless, Jumeirah Group executive chairman, said: “This exceptional performance underscores the reputation of Jumeirah as one of the leading luxury hospitality brands.'
RevPAR levels were up six per cent compared to the same period last year, he noted.
Burj Al Arab, the world’s most luxurious hotel, recorded an average occupancy of 80.7 per cent during this period and RevPAR of Dh7,284 ($1,983), Lawless added.
According to him, the main source markets for the Dubai beach hotels continue to be the UK, Russia, UAE, Germany and Saudi Arabia; and significant growth has been recorded in business from China, India, Russia and the CIS.
'Jumeirah started 2010 with 10 hotels and has now 17 hotels in operation. It also confirms that Dubai continues to be one of the world’s most sought after and popular tourism destinations,' he added.-TradeArabia News Service