Strong Dubai participation at Berlin tourism fair
Dubai, March 6, 2012
The Dubai tourism industry will have, for the third successive year, a strong presence at the 2012 edition of ITB, the world’s biggest travel and tourism fair.
The event will open in Berlin tomorrow and will run till March 11.
Saleh Mohammed Al Geziry, Dubai Department of Tourism and Commerce Marketing (DTCM), said Dubai stand will measure 528 sq m and will be shared by 115 co-participants, 33 per cent increase from the previous edition’s participation.
A strong Dubai delegation will include senior government officials representing DTCM, General Directorate of Residency & Foreigners Affairs-Dubai, Dubai Convention Bureau, Dubai Cruise Terminal-DP World, Dubai Camel Racing Club and Dubai Events & Promotions Establishment (DSF, DSS and Eid in Dubai). Also participating are prominent hotels and hotel apartments, tour operators, DMCs and tourism companies.
With more than 170,000 visitors, among these 108,000 trade visitors, and over 10,000 exhibitors from 180 countries ITB Berlin is the leading B2B platform of all tourism industry offers.
“For us, 2011 was another successful year at ITB in Berlin. The response from the travel trade industry has been overwhelming to DTCM and the co-participants who shared the Dubai Stand. We are going to participate in the ITB 2012 strongly to continue reaping benefits of our previous years' participation,” said Al Geziry at the meeting which was also addressed by Asma Mohammed Ali, head of region East & West Europe at DTCM’s Overseas Promotions and Inward Missions.
DTCM will be introducing several initiatives like Definitely Dubai Apps and joint promotion by DTCM and Emirates airline at the ITB-2012. – TradeArabia News Service