Jumeirah Restaurants, the dedicated branded restaurant division within the Jumeirah Group, is continuing its global expansion with the signing of two license agreements this week.

It signed agreements with affiliates of the EQ Group to open 27 noodle house restaurants across Britain (England, Scotland and Wales), and with EKY Asian Cuisine SRL to open five outlets in Morocco.

The deals, that follow recent announcements to open the noodle house in Russia and Lebanon in 2012, support the vision of Jumeirah Restaurants to enter mainland Europe and the USA, two key markets that will strengthen the global presence of the noodle house brand.

In Britain, strategically important locations such as London, Manchester, Birmingham, Glasgow, Edinburgh and Liverpool are currently being considered as venues for the restaurants; whilst a first Moroccan noodle house is scheduled to open in Rabat before the end of the year, said a statement.

Phil Broad, managing director of Jumeirah Restaurants, said: “We are delighted to have signed these two agreements. Both groups have vast experience in the restaurant and hospitality industry and we have an extremely strong relationship with them already.”
The noodle house serves South East Asian cuisine in an informal yet stylish environment that takes inspiration from the food and nightlife of exciting cities such as Hong Kong, Shanghai, Bangkok, and Jakarta.

The first noodle house restaurant opened in Jumeirah Emirates Towers in Dubai in 2002 and the brand has since expanded to 13 countries.  – TradeArabia News Service