Brazilian firm eyes GCC orange juice market
Rio de Janeiro (Brazil) , April 30, 2012
BrazArtis, a leading import-export company in Brazil, has started a massive campaign aimed at boosting the exports of its frozen concentrated orange juice (FCOJ), cold pressed orange oil (CPOO) and D’lemonene to the Gulf region.
This endeavour is aligned with the increasing demand and rising inventory of Brazilian orange juice, said the company based in capital Rio de Janeiro. The company move comes in line with growing citrus and agricultural exports from Brazil.
As per the official estimates the inventory of the FCOJ and not-from-concentrate (NFC) in Brazil will be 324,000 tonnes on June 30, according to the National Association of Citrus Exporters (CitrusBR), said a senior company official, citing data.
"The volume is 51.4 per cent higher than the 214,000 tonnes registered last year, corresponding to the equivalent total stocks converted to FCOJ, which has 5.8 times less water than the NFC," remarked Jan Dabrowa, the business development director at BrazArtis.
“We are very optimistic about the upcoming orange season and are expecting the prices to be stable in 2012. As a whole, we have seen adjustments in the commodities markets but are expecting for the orange industry to deliver a fruitful harvest and consequently, we are looking forward to offering top quality products at competitive prices to our clients,” he stated.
Between 2003 and 2010, top 20 countries have consumed 156,000 tons of orange juice equivalent to FCOJ according to Markestrat research, prepared from Tetra Pak and Euromonitor, Dabrowa said .
During the same period, the consumption of orange juice in the Middle East surged by 51.1 per cent from 20,000 to 30,000 tones. In Saudi Arabia alone, the consumption increased by 75.9 per cent from 15,000 to 26,000 tonnes.
“In addition to the orange juice concentrate and extracts, we have also added a lineup of tropical fruit juices and pulps, including acai, acerola, lemon, guarana, passion fruit, guava, papaya, pineapple and lime, as well as coconut water, said the official.
This strategic move comes in response to the growing consumption of nutritious tropical fruits worldwide, as well as those from the Amazon,” he added.
In 2010 Brazilian agricultural exports surpassed $76.4 billion worldwide, up 18 per cent over 2009, and attained new record in 2011 by totaling $94.59 billion, 24 per cent higher than in 2010.
According to the Brazilian Ministry of Agriculture, the agribusiness exports are poised to reach $100 billion in 2012. Brazil's exports span across the whole GCC region including Saudi, UAE, Qatar, Jordan, Bahrain, Kuwait, Lebanon, Syria and Oman-TradeArabia News Service