Burger King opens 65th store in Saudi
Riyadh, May 16, 2012
Burger King brand has opened its 65th restaurant in Saudi Arabia at Galleria Mall on King Fahd Highway in Riyadh as part of its regional expansion plans.
The outlet, the largest in the Kingdom, was officially opened by Samer Khawashki, the VP of Olayan Financing Company, whose subsidiary - Hana International Company - is the master developer for Burger King restaurants in the Mena region.
Olayan Group had opened the first Burger King restaurant in the Middle East 20 years ago in Riyadh, and has been steadily adding restaurants and new markets to its portfolio ever since.
“Saudi is a key growth market for the Burger King brand in the Gulf - a region where we have managed to expand our presence significantly in recent years,' remarked Khawashki.
'The Kingdom and the wider Gulf region will continue to be a focal point of our investment strategy in the Middle East,' he added.
Diners at the new restaurant, which accommodates 120 seated guests, can enjoy the famous fire-grilled Burger King burgers in an elegantly casual ambience.
The brand’s 'Have it your way' promise ensures that customers at the restaurant can have their meal choices personalised to suit their individual tastes and preferences.
Till date, Hana International has developed more than 270 restaurants in the region, with Olayan directly operating over 170 restaurants across 5 markets, including 65 restaurants in Saudi Arabia and 60 in the UAE.
“North Africa is also high on the agenda of Olayan,” said Khawashki.“There are today 22 Burger King restaurants in Egypt alone and early this year we expanded our operations into Morocco,” he added.-TradeArabia News Service
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