Accor to develop new Saudi hotel
Riyadh, May 27, 2012
Accor Middle East has signed a management contract with Sheikh Salem Saleh Babgi, one of the most successful and prominent businessmen in Jizan Province, to develop its mid-scale hotel brand Novotel in Saudi Arabia.
A leading hotel operator in the region, Accor said the Novotel Jizan, which is currently under design, is due to open by 2015.
Nestled at the heart of Jizan, in the south west of Saudi Arabia, the hotel will offer 200 well-appointed rooms and suites, several F&B outlets, banqueting facilities and meeting rooms, leisure and recreational facilities including a swimming pool and a fitness & wellness centre.
The Novotel hotel will be strategically located on the city corniche, providing great sea views from the hotel rooms and public facilities. Just a short drive from the airport, the hotel will be an ideal destination for any traveller coming to Jizan.
Commenting on the deal, Sheikh Salem Babgi said: "We are happy to partner with Accor, the world’s leading hotel operator and market leader in Europe. As a trusted and globally recognised partner, we are confident that together we can make Novotel the number one choice in a market place that is currently under-supplied."
With its coastal situation along the Red Sea, the Jizan city is an important gateway between the Middle East, Europe and Africa.
Its recently upgraded regional airport services around one million passengers per year, ensuring strong business and tourism fundamentals, moreover supported by key infrastructure projects underway such as Jizan Economic City and Jizan University.
Christophe Landais, the managing director of Accor Middle East, said: "We are also truly honoured to join forces with a high-profile and reputable partner like Sheikh Salem Babgi in this exciting venture, which will certainly contribute in the promotion of Jizan as key regional destination."
"Our partner’s long-term vision for tourism matches with our mandate of providing internationally-branded accommodation, through our Novotel brand, in Saudi Arabia," he added.
The new hotel grows Accor's rapidly expanding Novotel network in Saudi as it will join the existing Novotel Riyadh Al Anoud and Novotel Dammam Business Park that have already positioned the brand as a reference in the Saudi hotel market.
Currently, Accor operates 10 Novotel hotels in the Middle East representing 2,210 rooms (four in Egypt, three in the UAE, two in Saudi and one in Bahrain), said Landais.
Eight additional properties are committed for development in the region, creating a network of 18 Novotel hotels and 4,200 rooms by 2015, he added.-TradeArabia News Service