Atlantis to participate in Guinness attempt
Dubai, June 4, 2012
Atlantis, The Palm, will participate in the ‘World’s Largest Swim Lesson’ Guinness World Record attempt on June 14 at 7pm to help raise awareness of the importance of teaching children to swim and prevent drowning.
The simultaneous global event with more than 20,000 expected participants will run at aquatic facilities in fourteen countries on five continents including South Korea, United States, Zambia and Lebanon.
Drowning is the second leading cause of unintended, injury-related death of children ages 1 to14. More than one in four fatal drowning victims are children of ages 14 and younger. Research shows that if a child doesn’t learn to swim before the third grade, he likely never will.
Scott Deisley, vice president of Aquaventure at Atlantis, The Palm, said: “Learning to swim and exposure to water safety messages that swimming lessons offer provides a fundamental first step for drowning prevention.”
“We want to raise awareness of this so we can save more precious lives this summer,” he concluded. – TradeArabia News Service