Qatar Airways adds top chefs to in-flight service
Doha, September 18, 2012
Qatar Airways has introduced a line-up of globally renowned chefs to its 5-star service, with the award-winning Chef Ramzi Choueiri, Chef Vineet Bhatia, Chef Tom Aikens and Chef Nobu Matsuhisa inspiring a new inflight dining experience.
Handpicked to set a new standard for dining in the sky while representing the finest international cuisine from every corner of the world, the all-star team of culinary chefs have collaborated exclusively with Qatar Airways to create the ‘Qatar Airways Culinary World Menu’ – a new range of tempting signature dishes to satisfy the tastes of the airline’s passengers.
Chef Ramzi, from Lebanon, brings his exquisite experience of Middle East cuisine to the fore; Mumbai-born Chef Vineet has his unique blend of exotic Indian food; Chef Aikens, from the UK, provides his own variety of European culinary offering; and Chef Nobu, from Japan, adds a touch of Asian fusion cuisine to Qatar Airways’ ambassadorial line-up.
Akbar Al Baker, CEO, of Qatar Airways, said: “The airline’s collaboration with such global icons and gastronomic pioneers further proves Qatar Airways’ commitment to redefining the passenger experience by offering a truly five-star service.”
The chefs were introduced at an international press conference in Doha, where they delighted the gathered media with a live cooking demonstration of some of their favourite dishes, a statement from the airline company said.
“Qatar Airways continues to challenge and lead the aviation industry, enhancing different service elements of air travel today and pushing the boundaries of genuine luxury and comfort,” Al Baker said.
“The imminent arrival of one of the most advanced aircraft in the world, our new Boeing 787 Dreamliner, heralds the start of an exciting new era for travellers worldwide and yesterday’s introduction of a unique food offering is part of the overhaul of the entire travel experience for our passengers.”
“Whether for business or pleasure, modern-day travellers want to arrive relaxed, refreshed and rejuvenated regardless of time zones or destinations,” he added. “Yet as a truly global airline we understand that beyond superior service, travellers also want to enjoy the journey of discovery, exploring new tastes and cuisines.
“That is why we’ve travelled the world to assemble a team of culinary experts to offer our passengers the very best dining experience available in the sky,” he said.
Having been selected to create a unique and diverse menu for all international flights, the chefs spent several months adapting and testing their specialities for Qatar Airways’ passengers, the statement said.
Their menus have begun to be rolled out on flights to and from Doha International Airport.
The chefs took into account not only the flavours, textures, arrangements, aromas and tastes required for a memorable dining experience, but also how the taste buds are altered at 35,000 feet, and what types of food are most suited to long-haul flights.
The team consists of chefs who have gained a distinguished list of accolades including, multiple Michelin Star winners, multi-award winning authors, TV broadcasters, successful restaurateurs and even a Guinness Book of World Recorder holder.
With each chef specifically chosen as a master of their own local cuisine, Chef Choueiri was chosen as the culinary ambassador for the Arab world. One of the most popular and widely recognised chefs in the Middle East, Chef Choueiri has brought Lebanese cuisine to the masses with a daily live TV cooking show with over 10 million television viewers.
Chef Bhatia is the only Indian chef to have won two Michelin stars.
Chef Aikens, has quickly risen to fame to become the youngest British chef ever awarded two Michelin stars by perfectly combining British and French influences.
Chef Nobu Matsuhisa – a culinary icon around the world, simply known as Nobu. With a reputation built over three decades for cuisine blending traditional Japanese cuisine with South American ingredients, Chef Nobu has earned two Michelin stars and the admiration of thousands that he has introduced to Japanese cuisine through his line of 29 restaurants in 25 cities, spanning across five continents.
The exquisite gourmet offering, already available on selected flights, will be introduced to passengers onboard the airline’s new Boeing 787 Dreamliner when the next generation aircraft starts flying in Qatar Airways’ colours in the coming months.
Qatar Airways has seen rapid growth in just 15 years of operation, currently flying a modern fleet of 111 aircraft to 118 key business and leisure destinations across Europe, Middle East, Africa, Asia Pacific, North America and South America.
Since the beginning of 2012, the airline has launched flights to Baku (Azerbaijan); Tbilisi (Georgia); Kigali (Rwanda); Zagreb (Croatia), Erbil (Iraq), Baghdad (Iraq), Perth (Australia) and Kilimanjaro (Tanzania).
Over the next few months, Qatar Airways will launch services to a diverse portfolio of new routes, including Yangon, Myanmar (October 3); Maputo, Mozambique (October 31); Belgrade, Serbia (November 20); Warsaw, Poland (December 5); Gassim, Saudi Arabia (7 January 2013); and Chicago, US (April 10, 2013). – TradeArabia News Service