Rotana opens 5th mid-tier hotel in UAE
Abu Dhabi, November 14, 2012
Rotana, a leading hotel management company, has opened its fifth Centro by Rotana property in the UAE, Centro Capital Centre in Abu Dhabi, as it continues its drive into the mid-tier market in the region.
The new hotel is located within the Capital Centre development in Abu Dhabi, a vibrant business and lifestyle destination featuring Abu Dhabi’s leading exhibition space ADNEC, a commercial zone, marina, bustling outdoor cafes, restaurants, retail outlets and premier residences.
The Capital Centre district will see the opening of three properties to be managed by Rotana, the first of which is Centro Capital Centre. The second is Capital Centre Rotana, a four-star 300-room hotel, set to open in 2014, and the third is Capital Centre Arjaan by Rotana, a four-star 200-room hotel apartment property set to open in 2013.
The opening of the new property signals Rotana’s strong push into the burgeoning mid-tier market, with plans to open 25 ‘Centro Hotels by Rotana’ properties across the Middle East & Africa by 2014.
With the opening of Centro Capital Centre, Rotana now operates 1,464 rooms under the Centro brand, taking the total rooms managed by Rotana by the end of 2012 to more than 14,000. The opening of Centro Capital Centre Rotana brings the company’s total room inventory in Abu Dhabi to 3,476.
“The demand for affordable accommodation that offers comfort, functionality and style has never been stronger in the region,” said Omer Kaddouri, executive vice president & chief operating officer, Rotana, at the hotel’s opening.
“In recent years, Rotana recognized the arrival of a new generation of travelers, guests that expect the elegance and finesse of a five star hotel but not its corresponding cost at the end of their stay. This is the category of guests that drove the conceptualization of the Centro brand.
“Through its unique holistic approach that encompasses cutting-edge architecture, dependable engineering and progressive interior design, LW Design Group helped Rotana realise its vision to create a brand that catered to guests looking for finesse and functionality at great value.
“Centro’s design flexibility allows for easy adaptation to a wide variety of cities, locations and plot sizes and we expect the success of the concept in the UAE to be mirrored across the region as the portfolio of Centro properties grows over the coming two years,” Kaddouri added.
Dominique Richard-Hebert, general manager of Centro Capital Centre said: “Abu Dhabi is a particularly hot market for mid-tier accommodation as a large number of guests travelling to the city comprise of business executives.”
“Many companies are seeking to reduce their expenses and this has led to a significant shift from five-star accommodation to value accommodation for travelling executives. Nevertheless, this does not have to come at the expense of quality and desired facilities.
“Centro hotels offer a relaxing, comfortable and contemporary living space along with highly desirable facilities at very affordable prices. The new Centro Capital Centre is Rotana’s third Centro property in Abu Dhabi and we expect it to serve a growing market for mid-tier hotel accommodation,” he added.
Centro Capital Centre offers 414 rooms, six fully-equipped meeting rooms, recreational facilities including a swimming pool and fully equipped gym and three F&B outlets. – TradeArabia News Service
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