St Regis Saadiyat Island Resort
Abu Dhabi in bid to tap Brazilian tourists
Abu Dhabi, April 3, 2013
Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) is mounting a destination pavilion at the inaugural World Travel Market Latin America in Sao Paolo in a bid to develop Brazilian outbound visitor prospects.
The move comes ahead of Etihad Airways’ June launch of non-stop flights from Brazil’s second largest city to Abu Dhabi International Airport.
“Etihad’s Sao Paolo-Abu Dhabi service opens the destination up to one of the most important segments on the world tourism stage,” said Mubarak Al Nuaimi, director Promotions & Overseas Offices, TCA Abu Dhabi.
“Driven by a strong currency and a desire to shop abroad, Brazilians continue to explore international destinations.
“The sheer size of the potential is telling - some 5.4 million Brazilians travelled abroad in 2011, recording 2 per cent growth from the previous year. Our job will be to entice some of this business to Abu Dhabi, whether point-to-point visitation or to persuade some of those travelling with Etihad on to other destinations – particularly Australia – which has strong Brazilian visitation, to stop-over in the our destination to explore our expanding offering," he added.
Etihad Airways will join a number of Abu Dhabi’s leading hospitality providers in the pavilion. Other sharers include; Emirates Palace, two five-star resorts on the Saadiyat Island destination, namely The St. Regis Saadiyat Island Resort and the Park Hyatt Abu Dhabi, as well as Anantara Hotels & Resorts and Qasr Al Sarab Desert Resort & Spa.
Orient Tours, one of Abu Dhabi’s leading tour operators will feature in the delegation, as will Yas Island – Abu Dhabi’s entertainment destination.
“Put these together and you have a microcosm of the destination – a place of diversity of geography with beachfronts, cityscapes and desertscapes - and a place of choice for budgets and styles,” said Al Nuaimi.
“We are optimistic of making a stir in Sao Paolo believing we have the right product mix for the high-end Brazilian traveller.”
The number of Brazilians staying in Abu Dhabi’s hotels is on the increase. In 2012 some 3,605 Brazilians stayed in the emirate’s hotels and hotel apartments delivering 14,627 guest nights and an average-length-of-stay of just over 4 nights.
“Already in the first two months of this year, there’s been a 46 per cent rise on the same period last year in the number of Brazilians checking into Abu Dhabi’s hotels and they are staying longer, with the average-length-of-stay now nearing five nights,” said Al Nuaimi.
“With the June launch of Etihad’s non-stop Sao Paolo-Abu Dhabi service, we can look forward to welcoming an ever-increasing number of Brazilian travellers.”
World Travel Market Latin America will run at the TransAmerica Expocenter in Sao Paolo from April 23 to 25. – TradeArabia News Service