Mercator to unveil baggage IT for airports
Dubai, April 8, 2013
Mercator, a leading aviation IT solution provider, will unveil its new baggage tracking and management technology at the Passenger Terminal Expo opening in Geneva tomorrow.
Last year, air travellers said that safely handled baggage is the second most important factor to them having a pleasant trip, according to Iata passenger survey 2012. Furthermore, mishandled baggage results in negative impacts to profit margins and the loss of hard-earned customer satisfaction.
Andrew Price, IATA’s head of baggage services, said: “Our focus is on enabling a customer experience that is a hassle-free end-to-end journey. For baggage, that means returning it to the passenger without damage or delay.”
“But improved technology and faster passenger processes can mean that baggage is literally left lugging behind in some airports.
“The Iata InBag program is addressing both quality and speed by driving efficiency and enabling innovation in baggage handling. It’s a team effort and we are pleased to have the cooperation of many of our strategic partners,” he added.
As a result of this industry’s need for a new approach where airlines, ground handlers and airports have a complete baggage management suite, which will help them manage the entire life cycle of their passenger’s bags, Price noted.
Not just a reconciliation system, but an end to end tool, which gives high visibility and transparency of baggage movement, ensuring bags are on time every time. mBelt was designed by Mercator to specifically address this need, he said.
“Through close collaboration with IATA and our customers, our understanding of the aviation industry enables us to continuously provide innovative and efficient technology solutions,” said Patrick Naef, divisional senior vice president Emirates Group IT and head of Mercator.
“Transparency, control and flexibility while driving down costs and increasing revenues are the main points the industry has voiced in terms of challenging baggage needs. Mercator’s baggage management suite, mBelt, has, to date, enabled savings of $1.96 million over the past three years, despite a 15 per cent year on year rise in the numbers of passengers handled. Keeping promises, not only impacts the bottom line, but also what your customers think about you.
“Passengers trust you will take care of them from check-in to the arrivals hall, and that their baggage will be handled with the utmost care, Mercator’s mBelt enables airlines to provide this care and the latest technology to respond to passenger’s needs,” he added.
In 2012, 25.8 million pieces of baggage were mishandled, of which 85 per cent were delayed and 15 per cent were damaged or lost, costing the aviation industry $2.58 billion, according to the 2012 SITA baggage management report.
The Passenger Terminal Expo is running from April 9 to 11. – TradeArabia News Service