Swiss-Belhotel plans 153-room hotel in Bahrain
Dubai, May 2, 2013
Swiss-Belhotel International, one of Asia’s leading mid-scale hotel operators headquartered in Hong Kong, plans to open its flagship 153-room hotel in Bahrain early next year, said a top official.
The opening of the Bahrain property will provide Swiss-Belhotel with access to weekend leisure business from neighbouring Saudi Arabia, as well as the opportunity to be part of Bahrain’s economic vision for tourism expansion.
"Swiss-Belhotel Seef is currently finalising its pre-opening programme ahead of an early 2014 launch," revealed Gavin Faull, the president and chairman of Swiss-Belhotel International ahead of Arabian Travel Market (ATM).
"A 29-storey tower with full sea and city views, the hotel has 153 spacious guestrooms and suites, state-of-the-art facilities and an all-day-dining restaurant occupying a stunning 10th floor poolside terrace location, and speciality rooftop restaurant with panoramic views out over the coastline," explained Faull.
Swiss-Belhotel will be back at ATM with a detailed update on the group’s ambitious expansion plans for the Middle East, and information on the trio of new hotels currently under development in the region, said the top official.
This will be followed by the introduction of the first Swiss-Belinn branded property in Muscat at the end of 2013, he added.
"Our network now covers 100 hotels and under-development projects in 12 countries, and the Middle East is one of the fastest-growing regions as part of our global expansion programme, " remarked Faull.
"Oman and Bahrain are both pushing ahead with ambitious agendas for tourism development, and this fits perfectly with our own focused regional strategy," he added.
About the Omani property, Faull said the Swiss-Belinn’s entry into the Sultanate will bring an innovative hospitality service standard providing outstanding quality accommodation to its capital with exceptional value.
The three-star hotel which will open on Sultan Qaboos Street in the popular Ghubrah area, has 95 en suite air-conditioned rooms with a working desk, flat screen satellite TV and in-room safe, as well as leisure facilities including a contemporary-styled casual all-day dining venue and al fresco terrace area serving shisha and snacks, he added.
Completing the trio of the Middle East properties opening soon, Swiss-Belhotel will reveal details of its management agreement to operate a 110-room property in the heart of Erbil in Northern Iraq.
“We have been closely monitoring the development landscape in Northern Iraq for several years. Swiss-Belhotel Erbil will occupy a prime location in the city with opportunity to capitalise on surging demand for mid-range accommodation, which is currently dramatically underserviced, while making no compromise on the consistent delivery of quality hotel products and services,” stated Faull.
According to him, Swiss-Belhotel Erbil Iraq will feature up-to-the-minute services and facilities, including a speciality restaurant, in a bright, modern setting, designed to appeal to both business and leisure travellers.-TradeArabia News Service
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