Ritz-Carlton plans big Morocco resort
Dubai, May 7, 2013
Luxury hospitality giant Ritz-Carlton Hotel Company has announced plans to launch the brand's latest property at Marrakech region of Morocco in its growing North Africa portfolio.
The Ritz-Carlton Marrakech is owned by Jnan Amar Company, a subsidiary of Al Amal Investment Company (SIAMA), which is part of AzmiAbdelhadi Group of Saudi Arabia.
The resort will be developed around the Jenan Amar Polo Fields, which is part of an upscale community on the Takerkoust Road, 20 km from the city centre of Marrakech and 12 km from the Lalla Takerkoust lake and nature reserve.
The fortress-style resort will feature 60 hotel suites and 20 hotel villas of two, three and five bedrooms, bars and restaurants, a luxury spa and related leisure facilities.
"We are honored to have been selected by Jenan Amar, SARL to manage this unique property," said Herve Humler, President and Chief Operating Officer, The Ritz-Carlton Hotel Company.
"We believe that the unique location of the resort, with stunning views on the High Atlas Mountains, within such an upscale community of Marrakech, coupled with the diverse culture and rich heritage of the wonderful city itself, will offer our discerning guests an incredibly attractive and aspirational destination to explore," he added.
Ammar Abdelhadi, CEO of the Jenan Amar SARL, said, "The long and storied legacy of The Ritz-Carlton is a natural fit with Morocco's own historical heritage, and the prestige of the brand is akin to the exclusivity of the community in which the resort will be located."
Jnan Amar Polo Resort development is envisaged as a powerful growth driver for tourism in the Marrakech region of Morocco, and the varied luxury components of the project coupled with its world-class polo fields will create a new lifestyle dynamic to the region.
Godwin Austen Johnson is the lead architect and interior designer, with the project already at the detailed design stage. The master development of the community has been completed including the roads, and the main polo field. Construction of the property is due to commence in the fourth quarter of 2013, with completion of the hotel projected for the third quarter of 2016.
Humler said Ritz-Carlton Marrakech will be its fourth property in North Africa, each one offering a different proposition, indigenous to the style and location of the hotel or resort. "Expansion in this region is unquestionably an essential part of our future growth strategy," he added.-TradeArabia News Service