Accor sees record Mideast growth
Dubai, May 9, 2013
Accor, Europe's largest hotel group, has registered record growth in the Middle East region in 2012 with more than 2,000 rooms opened in one single year across six new hotels, said a top oficial at an investment summit in Dubai.
"The Middle East region is a booming market which will play a key role in our expansion plan to reach 550 000 rooms before the end of 2016," remarked Yann Caillère, Accor chief executive officer while speaking at the Arabian Hotel Investment Conference (AHIC) in Dubai.
"Our proposal to clients and investors, with a complete portfolio of brands, a powerful distribution system and our operational excellence are strong assets to support our ambitious expansion," he stated.
Accor leading Mideast executives participated in AHIC, the region’s foremost event for hotel investors, developers, operators and advisors.
Their attendance marked a most successful 12 months of development and expansion, an achievement they highlighted during one of the event’s panels in which they participated, alongside leaders of the region’s most significant hotel chains, operators and investors.
In the Middle East, Accor’s regional network is stronger than ever with 59 hotels (13,700 rooms) and continues to grow, with another 20 hotels committed for development in five countries.
"The year 2012 was an exceptional one as Accor opened for the first time ever over 2,000 rooms in one year with six new hotels opened in the region, including first Ibis in Saudi as well as first Ibis in Abu Dhabi. Additionally, six new hotels with over 2,000 rooms were signed throughout the region which again is a record achievement," said Caillère.
Already this year, Accor Middle East saw the opening of the first Suite Novotel in Saudi, and has a lot to look forward to for the rest of the year with the opening of another five hotels, including Sofitel Dubai The Palm Resort & Spa, the second Ibis in Yanbu as well as the first Adagio property in the region (Adagio Abu Dhabi Al Bustan).
"In addition to above, Novotel network is growing with the opening of Novotel Abu Dhabi Al Bustan and Novotel Dubai Al Barsha reinforcing Novotel’s position as a benchmark brand in the upper midscale segment equipped with the latest technology (thanks to Accor partnership with Microsoft and Apple) bringing the total Novotel network to 18 hotels (4,200 rooms) in the region by the end of 2015," staated Caillère.
Christophe Landais, the managing director Accor Middle East said, “By the end of 2015, our ME network will cover 25 cities in 10 different countries and we are firmly in line with our mid-term target of 100 hotels throughout the region.”-TradeArabia News Service