Four Seasons to open new Morocco resort
Casablanca, June 5, 2013
Four Seasons Hotels and Resorts has announced a third addition to its growing Moroccan collection with plans to open a new property in the resort town of Agadir on the country’s Atlantic coast.
Set on eighteen hectares of prime beachfront located within the Taghazout Bay area Four Seasons Resort Agadir will consist of 132 rooms and suites in addition to 56 private residences. It is expected to open in 2016.
The partnership marks third Four Seasons property in Morocco joining a resort in Marrakech and an upcoming hotel in Casablanca, said Christopher Norton, the president of hotel operations, EMEA, Four Seasons Hotels and Resorts, after signing a formal agreement with Ali Wakrim, VP of project developer Akwa Group, which is based in Casablanca.
The agreement was signed in the presence of Youssef Guennoun, Akwa GM (Development Pole) and Moroccan Tourism Minister Lahcen Haddad in Ain Sebaa, Casablanca.
The largest seaside resort town in Morocco, Agadir has long been a favoured destination for local and international visitors.
The Taghazout Bay project will include several hotels, two golf courses, residential properties and a central village and medina – the traditional pedestrian quarter common in North African cities.
“As Four Seasons expands its global footprint we continue to seek growth opportunities that align the right partner and the right location. The Agadir resort will materialize from this winning combination and will continue the more than 50 year legacy of Four Seasons highly customized service meeting local culture to create truly memorable experiences for guests,” said Norton.
Ali Wakrim said the arrival of Four Seasons, one of the world’s most prestigious hotel brands, in Agadir signals the growing attraction and importance of this area for both regional and international travellers.
“With an investment of close to $120 million, the creation of 600 jobs, of which 300 will be direct, this partnership will serve Akwa Group’s role and ongoing contribution as a lever of national economic development,” he added.
Renowned architects HKS London, famous for their exceptional projects in resort destinations across the world including the Bahamas, Hawaii and Sharm-E-Sheikh, have been roped in for the project.-TradeArabia News Service