Abu Dhabi sees 36pc growth in Chinese tourists
Abu Dhabi, September 2, 2013
Over 23,000 Chinese guests stayed in Abu Dhabi hotels in the first seven months this year, up 36 per cent over the same period last year.
Chinese visitors accounted for 44,094 room nights in the emirate’s 146 hotel and hotel apartments from January to July this year, up 38 per cent over the same period last year, with average length of stay increasing marginally by two per cent, said Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
Mohammed Al Dhaheri, director of strategy and policy at TCA Abu Dhabi said the emirate’s tourism industry is now aware of the need to tailor to specific Chinese needs, during his address at the second Chinese Visitor Summit taking place at the Ritz Carlton Abu Dhabi today and tomorrow.
“Local stakeholders are developing specific packages catering for peak Chinese travel times, such as Golden Week and Chinese New Year and are increasingly employing Mandarin and Cantonese speaking staff to take advantage of opportunities afforded by the growing airlinks from China,” said Al Dhaheri.
“Abu Dhabi will continue to see sustained interest from the world’s biggest outbound tourism sectors, which spent $102 billion on international tourism in 2012.
“Chinese visitors are staying with us longer and in greater numbers, largely because there’s now much more to see and do with Yas Water world, public beaches on Yas and Saadiyat islands and a flurry of new hotels and resorts which have come on line. There are also more than 100 Mandarin and Cantonese speaking staff in the emirate’s hotels, with this number growing all the time. “
Abu Dhabi stakeholders are meeting top-tier travel buyers at the summit in a bid to win a share of their annual $5 million-plus budgets.
As part of its ongoing outreach, TCA Abu Dhabi is currently leading an eight-member delegation of the emirate’s tourism stakeholders at the China Incentive, Business Travel & Meetings Exhibition (CIBTM) exhibition in Beijing, which ends on September 4. - TradeArabia News Service
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