Sheffield to open new hotel in Dubai
Dubai, September 8, 2013
Sheffield Holdings, a leading Dubai-based developer, has signed an agreement with Hampshire Hotels to bring its Dream Hotels lifestyle brand into its Dubai Marina project.
Announcing this at a press conference, the Dubai developer said that Hampshire will be the operator of its project Marina 101, one of the world’s tallest hotel and hotel apartment located in Dubai Marina.
Housed within the Marina 101 building will be the hotel operated by the Dream brand in the Middle East, Dream Dubai Marina, said Sheffield Holdings’ chairman Abu Ali Malik Shroff after signing the deal with Hampshire Hotels chairman Sant Singh Chatwal.
The hotel will house 300 guest rooms and 420 branded hotel apartments which will be managed by Hampshire Hotels Management, in association with Wyndham Hotel Group who are global expansion partners for the Dream brand by way of a joint venture deal the two entities struck in early 2011.
The hotel is slated to open fourth quarter 2014.
In addition to the 720 rooms and hotel apartments, Dream Dubai Marina will feature 6 restaurants and lounges and a nightclub that will occupy the 101st floor. Other recreational features will include two pools and two spas, one for each the hotel and the residences as well as men’s and ladies’ gymnasiums with squash courts.
Speaking at the launch, Ali Shroff said, “This is the first multi-use hotel and hotel apartments tower for Sheffield Holdings, and I am proud to say that we have taken the step to make it one of the biggest, most ground breaking projects of hospitality in the region.”
“Choosing the operator of Marina 101 would entail that we would have to find a group that share our vision for Marina 101, of bringing to the region something different. That is why we are very honored and extremely pleased to announce that the operator for the Marina 101 hotel and residence tower is Dream Hotels,” he added.
Commenting on the new partnership, Catwal said, “The launch of Dream in Dubai will signify the first true lifestyle hotel opening for the emirates and will be accompanied by other openings in the Dream pipeline including projects in Los Angeles, Dallas and West Palm Beach in the US as well as South Goa and Mumbai in India.
"What will truly differentiate the upcoming Dream opening in Dubai from the other players in the market is the progressive nature of the brand and its forward-thinking eye for design and programming," he added.-TradeArabia News Service