Sofitel to manage new Saudi 5-star hotel
Jeddah, September 9, 2013
Sofitel Hotels, the luxury brand of French hospitality group Accor, has signed a management contract with Saudi-based Al Tamiuz Hotels & Resorts to open its new 5-star property at Jeddah next year.
Set in a prime location on the city Corniche with a full sea view, and an easy access from the airport, the new Sofitel Jeddah enjoys a great visibility by being one of the main landmarks high-rise towers of the Corniche.
With its location and facilities, the luxury hotel will have the capability to combine a diversified mix of clientele, with a main target of international business clientele, and secondary targets including the MICE segment and domestic leisure guests (due to location on sea-side).
The Sofitel Jeddah, which is currently in advanced stage of finalization, is expected to open in 2014.
With its 189 rooms and suites, the hotel will offer to its guests a rich program of facilities, with a strong emphasis on F&B and banqueting.
That include six food and beverage outlets, beautiful meeting facilities with large pre-function and lounge areas, two swimming pools, a health club, a spa and a squash court, a cinema hall, a kids’ corner… to mention just a few.
An agreement was signed by Al Tamiuz Hotels & Resorts, the hospitality business unit of a large and diversified Saudi company owned and managed by the Al Harith family, appointing Sofitel as manager of their Jeddah property in the presence of Robert Gaymer-Jones, the CEO of Sofitel worldwide.
“We believe that the combination of the Sofitel brand with its contemporary and distinguished style will be an added value for Jeddah’s trend of increasing visitors. In years to come, we are confident that the venue will be a real luxury benchmark in the city," said Sheikh Sharif Al Nayil Al Harith after sibning the deal.
"Our partnership with Accor, who has a strong presence in Saudi, will form an important building block to support the lasting success of our hospitality company," he stated.
In his comments, Gaymer Jones said the project is an additional development step for Sofitel in the GCC market with 8 properties, and especially in Saudi where the brand is already operating in Al Khobar.
It has also signed a flagship property in Riyadh which is scheduled to open in 2015, the official stated.
“We trust there is a great potential for Sofitel in the Middle East and we are delighted to sign a new agreement for this beautiful project in the Kingdom, by blending our different cultures: our French heritage of elegance and lifestyle with the finest of the Islamic culture and the Arabic tradition for hospitality,” he added.-TradeArabia News Service
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