Accor inks new Dubai hotel deal
Dubai, October 28, 2013
Accor Middle East, a leading hospitality group in the region, said it has signed a management contract with API Hotels and Resorts to set up the Adagio Aparthotel Premium Dubai Al Barsha, the first upscale serviced apartments with a premium label in the emirate.
The Adagio Aparthotel Premium Dubai Al Barsha is scheduled to be opened in the first quarter of 2014.
With its 201 upscale serviced apartments, Adagio Aparthotel Premium Dubai Al Barsha will become the third property for API Hotels & Resorts’ where they already own Novotel Al Barsha and ibis Al Barsha.
The management deal was signed in the presence of Jassim bin Mohamed Abdul Raheem Al Ali, the CEO of API Hotels & Resorts and Christophe Landais, the managing director for Accor Middle East.
The facility is strategically located in Al Barsha near to the Mall of the Emirates, directly on the front line of Sheikh Zayed Road with excellent accessibility and high visibility as well as direct access to Dubai Metro Sharaf DG metro station, said a statement from Accor.
The hotel is part of a large mixed-use complex including the Novotel Al Barsha, and an office tower. It offers 201 upscale apartments from one bedroom to four bedroom apartments.
Adagio guests will have access to the various meeting facilities, F&B outlets, gymnasium, swimming-pool and Spa of the adjacent Novotel Al Barsha, said the statement.
Martine Balouka-Vallette, the CEO of Adagio Aparthotel, said: "Designed to be a new network of urban residences, the Adagio range offers midscale to upscale apartments with an ‘A la carte’ services for “just like at home” in major destinations."
"The aparthotel’s main customers are individual corporate clients seeking extended stays. However, Adagio are also very popular among families and leisure travellers too, due to the facilities they offer in prime city centre locations with a close proximity to shops & malls, restaurants and transportation infrastructures," he added.
Commenting on the launch, Landais said: "The Adagio Aparthotel brand is already well-known to Middle Eastern travellers, particularly from the GCC region, who visit Paris and other cities across Europe. The Middle East is therefore an important strategic location for the growth of the Adagio Aparthotel brand."
According to Landais, the new Dubai hotel brings the total number of Adagio properties under development in the region to four.
"In 2014, a further two Adagio properties are set to open in the UAE with Adagio Abu Dhabi Al Bustan (279 apartments) by first quarter followed by the Adagio Fujairah Town Centre (72 apartments) during the second quarter of 2014," he stated.
Accor’s expansion plan for Adagio also entails a property in Saudi Arabia, the Adagio Jeddah Malik Road (77 apartments) due to open in 2016, he added.-TradeArabia News Service
More Travel, Tourism & Hospitality Stories
- Hilton appoints new GM for Alexandria hotel
- Air Arabia opens new sales office in Bahrain
- Lufthansa aims high with 'First Class' service
- Emirates launches new service to Boston
- Dubai Airports 'powers down' for green initiative
- City Seasons opens 5-star hotel in Abu Dhabi
- Etihad alert on fog
- Bahrain F1 visa procedures issued
- Oman Air appoints GSA for Turkey
- $40bn investment in Gulf airports likely
- Celebrity chef to open restaurant at InterContinental
- FRHI appoints wellness vice president
- Dubai, Abu Dhabi hotels top performance
- Malaysia Airlines jet presumed crashed, 239 onboard
- BA rolls out special Mother's Day fares
- Etihad says majority of stranded passengers sent home
- Malaysian jet search team spots 'column of smoke'
- Turkish Airlines revenue surges 27pc in 2013
- GCC airlines defend female cabin crew policies
- Malaysian flight 'presumed crashed' over China
- Qatar Airways likely to buy more A380s
- Malaysia Airlines jet goes missing over China
- Etihad in move to clear flights backlog
- Tourism industry emerges from downturn
- Airbus orders more frequent A380 checks
- Dubai Mall stand offers air safety tips
- Elaf Group plans new hotel in Makkah
- UPDATE: Abu Dhabi airport starts operation
- Qatar Airways mulls options on 3 extra A380s
- RAK features 9 travel firms at ITB Berlin