Tour packages for Volvo Ocean Race
Abu Dhabi, November 5, 2013
Kuoni Destination Management Specialists, a unit of the Kuoni Group, a leading global travel-related service provider, is set to market a series of packages to bring travellers to Abu Dhabi for the hosting of the Volvo Ocean Race.
The race fleet will be in Abu Dhabi for its Christmas 2014/New Year 2015 fortnight, when the Abu Dhabi Tourism and Culture Authority (TCA Abu Dhabi) will mount a two-week activation of in-port races, concerts and entertainment.
Kuoni Destination Management Specialists and TCA Abu Dhabi have now produced a quartet of packages - ‘Step Aboard’, ‘Commodore’s Choice’, ‘Top Deck’ and ‘Anchors Away’- around the hosting with each tailored to individual tastes and with packages starting from $785.
UAE’s Desert Adventures, one of Kuoni’s destination specialists, will act as the destination management company for the packages and ground handling arrangements.
“We are going to market 13 months before the race hosting to give our packaging partners the time to activate the products and deliver tangible results,” said Mubarak Al Nuaimi, director, Promotions and Overseas Offices , TCA Abu Dhabi.
“We have specific aims in mind – to increase footfall to our destination village by 25 per cent on the 2011/2012 hosting to 155,000 spectators; to build the accumulative economic impact to the destination by 30 per cent to $61 million and to raise hotel occupancy during the period by 15 per cent to 36,000 room nights.”
The six night/seven day ‘Step Aboard’ package is aimed at the solid sailing fan. It includes six nights in a three or four star hotel, an Abu Dhabi City Tour, and attendance at the Pro-Am Race, In-Port Race and Race Farewell ceremony and the New Year’s Eve headline concert.
The six nights/seven day ‘Anchors Away’ is for those that want to watch the sailing and also enjoy the luxury of Arabia. It includes six nights in a four or five star hotel, a private guided tour of Abu Dhabi city with lunch at the opulent Emirates Palace hotel, attendance at the headline concert, the Pro-Am Race Day, the In-Port Race Day and the Fleet Farewell and a day at leisure in the UAE capital.
The six nights/seven days ‘Top Deck Package’ is for those that want to push the boat out in style. It includes a stay in a four or five star hotel, private sea plane flight over Abu Dhabi city and High Tea at the towering Jumeirah Etihad Towers as well at attendance at the New Year’s Eve party. Top Deck clients will enjoy premium Race Village access during the Pro-Am Race Day and In-Port Race Day, experience VIP boat hospitality at the Race Restart and have a day at leisure in the emirate.
The five nights/six day ‘Commodore’s Choice Package’ clients will get to watch all the sailing and will get out to explore the mystique of Abu Dhabi emirate. The package includes a room in a five-star hotel, a day of activity in the city and attendance at the New Year’s Eve concert. Clients will enjoy premium Race Village access and VIP boat hospitality at the Race Restart.
“There are also eight à la carte activities to choose from so clients can mix and match how they want to spend their time in Abu Dhabi, giving a great opportunity to explore the emirate,” said Yasser Noman, CEO of Kuoni Destination Management and Desert Adventures. - TradeArabia News Service