Turkish Airlines launches ‘Invest On Board’
Istanbul, November 26, 2013
Turkish Airlines has launched its newest high-flying business venture, the ‘Invest On Board’ platform that gives investors a chance to reach business startups in the sky.
The campaign is to further promote the entrepreneurial spirit of Turkey in a fresh and noticeable way with an unconventional, distinctive and modern message, said a statement from Turkish Airlines.
'Invest On Board' is a worldwide program that allows investors to meet startups while onboard sitting in their seats.
Starting this December, Invest On Board will fly in partnership with eTohum, a program which aims to introduce new entrepreneurs into the marketplace, 11 startup ideas into the skies on Turkish Airlines flights.
Using the Turkish Airlines’ In-Flight Entertainment system ‘Planet’, which offers films, short programs, music, radio channels, games, and live flight information to passengers in an interactive, digital touchscreen, investors will also be able to browse through video pitches to encounter the next big idea.
These ideas will be renewed in Turkish Airlines’ Planet system on a monthly basis, it stated.
Away from their busy offices and regular workdays, 'Invest On Board' gives investors the opportunity to encounter the next big business in an easy, accessible format, and startups get a chance to grow without having to search for the perfect investor.
The project will be online at 'InvestOnBoard.com' where new startups can apply to be periodically included in newer video pitch releases.
With this initiative, Turkish Airlines looks forward to making the perfect matches between startups and investors in the skies, it added.
Established in 1933 with a fleet of only five airplanes, Star Alliance member Turkish Airlines is today a four star airline with a fleet of 233 aircraft (passenger and cargo) flying to 241 cities around the world, comprising 44 domestic and 197 international destinations.-TradeArabia News Service
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