Tourism Ireland to launch coastal touring route
Dubai, December 16, 2013
The Wild Atlantic Way, the world’s longest defined coastal touring route, will be launched by Tourism Ireland in March 2014.
Tourism Ireland has launched an exclusive competition for GCC travellers for a chance to win a trip to the country, said a statement.
They can enter the competition via the tour operator’s website, to win a five-night stay along the route, it said.
Thomas Redmond, Tourism Ireland’s representative in the Middle East, said: “We are particularly excited about the campaign in the GCC as we hope the Wild Atlantic Way will appeal to the GCC nationals’ appreciation of spectacular natural beauty and driving tours.
“Tourism Ireland is working very closely with travel agents and operators in the region and GCC customers can soon expect to see some great Wild Atlantic Way offers and itineraries available early next year.“
Visitor numbers is estimated to have increased 7.2 per cent to eight million, and spending up six per cent to 3.64 billion euros ($5 billion). Applications for Irish visa has also increased from GCC visitors by about 23 per cent year-to-date.
The touring route stretches 2,500 km from the north west coast of the Inishowen Peninsula in Donegal to the most southern coast of Kinsale in County Cork. It offers visitors an opportunity to discover the hidden gems of the West Coast and most importantly the route will connect attractions, activities and the fantastic coastal viewing spots.
The Wild Atlantic Way project, which has received 8 million euros funding in budget 2014, aims to package the west of Ireland experience and establish a route of international standing that can be ranked alongside the great touring routes of the world.
“Visitors will be encouraged to take part in the many unique experiences that can be enjoyed in the West of Ireland," said Redmond.
They will be able to take part in sporting activities such as surfing, hiking, cycling, or sightseeing at the Cliffs of Moher, and the Ring of Kerry. They will also be able to enjoy unique Irish food including world-class local seafood, lamb and beef and of course meet with the locals who are world famous for their warm Irish welcome,” he added. - TradeArabia News Service