Turkish Airlines unveils new video ad
Istanbul, December 26, 2013
Turkish Airlines has unveiled its new commercial video, featuring international sports megastars Kobe Bryant and Lionel Messi.
The commercial film ‘Kobe vs. Messi: Shootout’ introduced recently by the airline’s new ad agency Crispin Portr + Bogusky, is a sequel to the airlines ‘Kobe vs. Messi: Legends on Board,’ the first in a series of commercials that became a global hit, said the airline in a statement.
Nearly 200 people took part in the shooting of the film which has been broadcast across 170 countries in over 20 different languages, it stated.
It was released by the ad agency’s London and Los Angeles offices, to coincide with the launch of Turkish Airline’s new motto 'Widen Your World.’
Throughout the commercial, the competitive athletes are seen at various airports consulting the airline’s information boards for their flights. In the ad’s final shot, Messi takes a ‘selfie’ in Sultanahmet Square in Istanbul, only to be photobombed by Kobe. - TradeArabia News Service