Wednesday 23 May 2018

Taj Group rebrands London hotels

London, January 7, 2014

The Taj Group has launched its two newly rebranded London hotels - St James' Court, A Taj Hotel and Taj 51 Buckingham Gate Suites and Residences.  

The hotels will now be promoted within the Taj Group’s portfolio of luxury hotels, resorts and palaces, said a statement.

Since opening its doors in 1902, St James' Court, which is bordered by the Buckingham Palace and Green Park in Westminister, has regularly hosted royalty and Heads of State, it said.

Some enhanced and differentiated experiences at the hotel include in-room check in, signature welcome and signature fragrances. Guests will also have access to an extensive fleet of exclusive vintage and classic vehicles, besides dining experiences including the 24 Karat Gold Afternoon Tea and a customised Kids @ Taj programme.

Meanwhile, Taj 51 Buckingham Gate Suites and Residences is further enhancing its luxury offering through bespoke experiences such as the Taj Royal Attache butler service, optional Jaguar airport transfers and exclusive horse and carriage rides.

In addition to the two signature suites - the world’s first Jaguar Suite and the uniquely designed Cinema Suite, the hotel is remodelling other suites. A new lobby and reception lounge, a new restaurant, tea and library lounges and an exclusive private dining area will be opened this year.

Raymond Bickson, MD and CEO of the Taj Group, said: "This important re-branding comes at an exciting time for the increasing strategic links between India and the UK.  We are delighted to have the opportunity to restore these iconic hotels that have more than a century of heritage."

Deepa Harris, senior VP - Global Sales and Marketing, added: "The success of our London hotels provided the impetus to consolidate our brand presence in the UK, being an important source market for Taj."

To celebrate the launch, St James' Court, A Taj Hotel is launching a photo competition on its Facebook page, where there is a selection of prizes to be won. - TradeArabia News Service

Tags: London | Taj | rebrand |

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