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RECORD TOURIST GROWTH

Abu Dhabi eyes 3.1m hotel guests in 2014

Abu Dhabi, January 29, 2014

Abu Dhabi’s hotels have had their best year yet in terms of guest arrivals, guest nights, length-of-stay and revenues said a report.

More than 2.8 million guests checked into Abu Dhabi’s 150 hotels and hotel apartments in 2013 registering an 18 per cent growth over 2012, according to figures just released by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).

The 2013 guest intake delivered close to 8.8 million guest nights – a 26 per cent uplift on 2012 – with total revenue climbing 18 per cent to Dh5.48 billion ($1.5 billion). The guests flow into the UAE capital swelled in 2013 to hits 2.83 million beating TCA’s annual target of 2.5 million.

“This is a highly satisfying performance particularly as we have seen 13 more hotels and hotel apartments open throughout 2013 and now have 10 per cent more hotel rooms, totalling just over 26,000, than we had at the end of 2012,” said Sheikh Sultan Bin Tahnoon Al Nahyan, the chairman of TCA Abu Dhabi.

“Given the fact that we have now achieved the original hotel guest targets set for 2014, we have reviewed our goals and are uplifting our sights by 10 per cent. We are now looking to achieve 3.1 million hotel guests this year with a 10 per cent year-on-year compounded growth in the near term.”

Compared to 2013, the guests began to stay longer in Abu Dhabi with the average-length-of-stay edging up 7 per cent to 3.13 nights and with occupancy rising 9 per cent to 71 per cent. The room revenue rose 21 per cent to Dh2.84 billion with food & beverage income climbing 17 per cent to Dh2.1 billion ($574 million).

The average room rate over the year slipped by 1 per cent to Dh447.60, said Sheikh Sultan.

Domestic tourism remained a mainstay of the destination accounting for just over a third of all arrivals – 960,476 in total which grew 8 per cent on 2012.

India became Abu Dhabi’s largest overseas source market for hotel guests attracting some 175,929 – a 27 per cent rise on 2012. Indian hotel guests delivered 691,383 guest nights – which was up 24 per cent.

The UK was the second largest overseas producer with 162,973 Britons checking into the emirate’s hotels last year, up 16 per cent over 2012. British arrivals accounted for 763,151 guest nights – 25 per cent more than 2012 and they stayed on average, 4.68 nights – 7 per cent more than the previous year.

Germany came in as the third largest overseas source market with 119,590 hotel guests – a 24 per cent uplift on 2012. Germans delivered 583,339 guest nights, which was up 31 per cent on the previous year, and they stayed slightly longer (6 per cent) averaging 4.88 nights.

The longest stayers were Americans (5.53 nights), Russians (5.5 nights) and Italians (4.92 nights).

“We are quietly optimistic about reaching our revised 2014 target with new initiatives coming to market including one which will incentivise the private events sector to bring their products to Abu Dhabi,” said Sheikh Sultan.

“Last year’s excellent performance was achieved through greater stakeholder engagement and with the solid support of a growing and highly pro-active stakeholder base. We want to thank them for their efforts and believe that together, with a one-destination approach, we can continue our upward momentum,” he added.-TradeArabia News Service




Tags: abu dhabi | hotel | India | guest night |

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