Etihad sets up new sales region
Abu Dhabi, February 6, 2014
Etihad Airways, the national airline of the UAE, has established a new sales region – Africa Sub-Sahara and Indian Ocean (AFI), aimed at increasing its commitment to Africa.
The new AFI region currently covers six countries across Africa, including Kenya, Nigeria, South Africa, Sudan, and the Republic of the Seychelles and the Maldives in the Indian Ocean.
The airline’s global sales structure will now comprise seven geographical regions, including the UAE; the Middle East, North Africa and Levant; Europe; the Americans; Asia Pacific North and the Indian Subcontinent; and Asia Pacific South and Australasia.
Peter Baumgartner, chief commercial officer, said: “Africa is quickly developing into the next big investment destination, with business growth on the rise and African economies among the fastest growing in the world.”
“We are experiencing strong passenger loads right across the continent, with passengers travelling through our hub in Abu Dhabi to the key commercial and tourism destinations in the Middle East, and further afield, to Europe, North America, the Indian Subcontinent, North Asia, South East Asia and Australia,” he said.
The carrier currently operates 90 flights per week between these countries and its hub in Abu Dhabi, which is further extended regionally by its codeshare agreements with Royal Air Maroc, South African Airways, Kenya Airways, and its equity partner Air Seychelles.
Maurice Phohleli has been appointed as the vice president of the Africa Sub-Sahara and Indian Ocean region, to oversee the airline’s activities from its new offices in Johnnesburg.
“Maurice has worked in the airline industry for over 20 years, and has a tremendous wealth of experience working in a commercial environment in Africa. His understanding of the different African markets will prove invaluable as he continues to drive commercial results and further enhance the strong relationships with the travel trade, corporate customers and our local partners across the region,” said Baumgartner. - TradeArabia News Service
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