Accor plans 10 new hotel properties in Saudi
Riyadh, February 23, 2014
Accor Middle East, a leading hospitality group in the region, said it has forged a strategic alliance with top Saudi conglomerate Alesayi Group to develop 10 new hotel properties across the kingdom by 2018.
The first ibis in the Kingdom was launched in Riyadh in December 2012. With the second property, ibis Yanbu, set to open by first quarter of 2014, the brand has been successful in the market.
Accor said it aims to strengthen its position in the Kingdom with a future development target of 30 to 40 ibis properties.
The announcement come following the signing of an agreement by Accor Group chairman and CEO Sebastien Bazin and Alesayi Group president and CEO Sheikh Mohammed Omar Kassem Alesayi in this regard last year at Accor head office in Paris.
The duo also signed a management contract in Jeddah on December 17 for the development of the first three Ibis hotels in strategic location in the key cities of Riyadh and Jeddah.
The Ibis project in Jeddah will include two hotels, a 200-room and a 300-room respectively, while the ibis Riyadh hotel will have 194 rooms, said the statement from Accor.
Commenting on the agreement, Sheikh Mohammed said, "We are very proud in forging this strategic alliance with Accor for development of the ibis brand network of economy hotels in the Kingdom."
"This is aligned with our group’s strategy to invest in the Kingdom offering the consumer the best international quality service at very competitive prices," stated the chief of the Saudi Arabian conglomerate which boasts of more than 60 companies worldwide.
Ibis, the leading and resilient worldwide economy brand of Accor, has earned a worldwide reputation for excellent services at very competitive prices. The first hotel brand, in Europe, to be awarded the ISO 9001 certification and in the Middle East, all the ibis hotels are ISO 9001 certified.
Christophe Landais, the managing director for Accor ME said, “The region, specifically Saudi Arabia, is a prominent market for the Accor’s growth which will be driven with the support of strategic partnerships with major hotel investors."
"Alesayi Group shares our vision and ambition to develop in the Kingdom a hotel network with international standards, a very high level of comfort at affordable price for clients thanks to our ibis brand,” he noted.
Accor Middle East’s current network of 61 hotels with over 14,500 rooms in the Middle East includes 12 ibis hotels accounting for almost 3,000 guest rooms. Presently,7 ibis hotels comprising 2,000 rooms are under development across the region.-TradeArabia News Service