Lufthansa aims high with 'First Class' service
Berlin, March 10, 2014
Germany's flag carrier Lufthansa has embarked on a major upgradation drive installing the latest cabins in all classes of its aircraft besides providing more service and confort on its flights.
Lufthansa said its new First Class has been enjoying strong recognition worldwide with excellent feedback from top customers in the few months since it was introduced.
The airline has also received major awards for its range of services in the First Class. It was awarded five stars in the Skytrax star ranking, while the American Academy of Hospitality Sciences (AAHS) presented its International 5 Star Diamond Award to Europe’s leading airline.
"These awards promise passengers an outstanding travel experience, since five stars are synonymous with top quality, first-class comfort and personal service. And this will soon be the case not just in First Class, but throughout the Lufthansa range," remarked Jens Bischof, the member of the Lufthansa German Airlines board in charge of sales, product and marketing, at the ITB in Berlin.
“We have set ourselves a number of objectives for 2014 – it will be Lufthansa’s biggest service initiative in recent years. As well as installing the latest cabins in all classes of our aircraft, which is already proceeding apace, we will also be demonstrating to an even greater degree our qualities as a dedicated host with a keen understanding of service and hospitality,” he stated.
On the key improvements in 2014, Bischof said Lufthansa will focus on Business Class in particular. "A more personal touch in the service provided and greater flexibility in terms of processes as a whole should make passengers feel even more pampered than before," he observed.
The current in-flight service on long-haul routes will be enhanced, with the introduction of a signature service. The aim is to provide a service that reminds passengers of being in a top restaurant, said the official.
"The new aspects will be tested this summer and, if successful, will be implemented on the entire long-haul network from 2015. The process of refitting the long-haul fleet with the new Business Class will also be complete by summer 2015. A total of 7,000 full-flat seats are being installed on the 106 long-haul aircraft," he added.-TradeArabia News Service