Etihad named ‘official airline partner’ of MLS
Abu Dhabi, March 25, 2014
Major League Soccer (MLS), a professional soccer league representing the sport's highest level in both the US and Canada, and Soccer United Marketing, MLS’ commercial arm, have signed a multi-year partnership deal with Etihad Airways, the national airline of the UAE.
Under the agreement, Etihad has become the official airline partner of MLS in the US.
Etihad and MLS will also work together on a number of activations and initiatives including community programmes, as well as hosting competitions and promotions for flights and holidays with MLS fans.
James Hogan, president and CEO of Etihad, said: “Etihad Airways has a growing portfolio of sports properties that cover the globe and we’re delighted to now add Major League Soccer, a leading international sports brand, to this group.”
The agreement will see the Etihad’s logo and its messages beamed across LED pitch-side advertising during nationally televised MLS matches, as well as across national broadcast partners and MLS Digital Properties, the leading online soccer platform in North America.
Major League Soccer comprises 19 teams, with 16 in the US and three in Canada.
The MLS regular season runs from March to October, with the MLS Cup Playoffs taking place in November and December.
“The MLS partnership will enable Etihad Airways to continue to build its brand in the US, a key market for us, and offers an ideal platform to interact with the millions of sports fans and communities across the country and showcase the airline and services.”
Don Garber, commissioner of MLS, said: “We are excited to welcome Etihad Airways as the official airline partner of Major League Soccer in the US and are proud to be the first major sports association in the U.S. for such a prestigious global company. On behalf of our clubs, our players and our millions of fans, we welcome Etihad Airways to the MLS family and look forward to working with them to help grow their business in this region.” - TradeArabia News Service